New hard seltzers are taking the beverage industry in a different direction

Topo Chico Hard Seltzer, photo provided by Topo Chico
Topo Chico Hard Seltzer, photo provided by Topo Chico /

In the past week, more new hard seltzers hit the market and the conversation is moving in a new direction. While the beverage industry has seen a huge spike in the popularity of hard seltzer, the reality is that the segment cannot go flat. Luckily, these beverages are ready to bring more effervescence to the conversation.

A couple of years ago, hard seltzer wasn’t part of the beverage conversation. As some beer drinkers looked for alternative to another hoppy IPA, the hard seltzer market started to take shape.

Over time, brands like White Claw and Truly became household names. Now, hard seltzers are available from most major brands. From organic options to celebrity endorsements, there is a flavor for each and every occasion or feeling.

Since the popularity doesn’t seem to be slowing, these new hard seltzers look to take the alcoholic beverage segment in a new direction. From interesting flavor combinations to new brewing methods, these new hard seltzers deserve prime shelf space in the refrigerator.

Ready to sip on these new hard seltzers?


Based on the initial sales, CATCI is set to be a huge success. While the Travis Scott connection sparked a first day buying spree, the flavor will bring people back for more.

Available in three flavors, pineapple, strawberry and lime, the flavors are crisp. Made with agave, the sweetness is subtle. With a nice balance of carbonation, it welcomes the drinker to take another sip. Although great straight from the can, it is better served over ice, especially with a garnish of fresh fruit.

Topo Chico Hard Seltzer

Topo Chico Mineral Water has a cult like following. After Coca-Cola purchased the brand, the mineral water became more available. The strong minerality and the Aztec legend has made this beverage a popular choice not just for refreshment but also for its use as a cocktail mixer.

The new Topo Chico Hard Seltzer is from Molson Coors and will definitely spark a huge conversation. Thinking of the classic flavor to the mineral water, the strawberry guava flavor should offer that perfect balance of flavors. Plus, it might lend itself to being a great cocktail mixer. Everyone will be clamoring to get a taste of this new hard seltzer.


Many people turn to Spindrift for the flavor. With the idea that this spiked sparkling water is made with real fruit, this hard seltzer might be a little different from others. As the cans say, this hard seltzer uses real fruit for its flavors. With four flavors in the new line, the idea is that the fruit will be the thrust of the conversation.

Plus, Spindrift puts color in the conversation. That aspect might make this hard seltzer a real visionary in the glass.

Sun Day Four Peaks Brewing Co.

For some drinkers, how a beverage is made is as important as the flavors. From Four Peaks Brewing Co, Sun Days is produced with energy from the sun. The Arizona based brewery believes the how behind the seltzer is just as important as the flavors.

While the sustainable hard seltzer changes the conversation, the reality is that the prickly pear flavor might be the most unique offering on the hard seltzer market. If you can find this hard seltzer, it will make you skip that black cherry forever.

Sparkling Ice Spiked

Many people grab a bottle of Sparkling Ice as a low-calorie beverage. The brand’s hard seltzer brings some of those refreshing natural fruit flavors to the hard seltzer category. From the zero sugar to the bolder fruit flavors, these hard seltzers deserve space in the cooler.

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As more new hard seltzers hit shelves, the beverage conversation will continue to evolve. From bold flavors to thoughtful ingredients, finding a way to stand out in the crowd is vital. What is next for this beverage segment? The next great can of refreshment remains to be seen.