SweeTARTS mixes up some SweetBEATS with Christina Aguilera
Are you ready to hit that high octave? SweeTARTS has partnered with Christina Aguilera to mix some SweetBEATS. While everyone appreciates that this classic candy is full of juxtapositions, it can inspire some creativity beyond the culinary world. What sweet music will you make?
This summer has been all about the fun. Everyone is looking for ways to express their creativity. From food fashions to food mash-ups, it is time to push the bland to the backseat and embrace some bright, bold and even boisterous activities.
SweetTARTS has always been that candy that stands out in the crowd. Whether it is the combination of sweet and tart, soft and chewy, or short and long, those combinations build the excitement in each bite.
The new SweetBEATS from SweeTARTS gives candy fans an opportunity to mix up their own sweet sound. Using a combination of pre-recorded melodies and rhythms inspired by SweeTARTS Ropes, Chewy and Originals, everyone can become their own candy music diva. From bold backbeats to alluring melodies, there are infinite possibilities waiting to be created.
Jenny Brownson, Brand Manager, SweeTARTS, said “Our fans pride themselves in their fearless and dynamic tastes and influences to let their individuality shine for the world. And with SweetBEATS, we’re letting them create a multi-dimensional sound that is truly their own. We’re thrilled to work with the peerless pop icon Christina Aguilera to help those fans express their individuality and creativity through our mixer this summer.”
How is Christina Aguilera helping SweeTARTS fans mix up SweetBEATS?
A huge SweeTARTS fan, Aguilera is helping with this special event. Through the brand’s special contest, Aguilera will help one lucky artist get a sweet reward.
Aguilera said, “My songs have celebrated individuality, boldness and inclusivity since the day I first stepped foot into a recording studio. And SweeTARTS stands for those exact values. That’s why I can’t wait to hear what my fellow SweeTARTS fans dream up on the SweetBEATS mixer and help the winning artist make their music dream a reality.”
Even if rhythm isn’t your best friend, everyone can showcase some musical creativity with the SweetBEATS mixer. Sometimes just the process of trying something new can be the sweetest part of any day. To join in this musical experience, be sure to visit https://www.makesweetbeats.com.
Similar to previous collaborations, this promotion captures that celebration of expression that SweeTARTS embodies. While the candy brand might be iconic, it is never afraid to be itself. Even as it launches new versions of the candy, it never loses sight of its iconic identity. While evolution can be tasty, it never should forget the original.
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Are you ready to mix up some SweetBEATS from SweeTARTS? What would be the soundtrack to your summer?