Jimmy John’s wraps up summer with its latest offering

Recently Jimmy John’s launched two new wrap menu items, JJ’s Chicken Caesar Wrap and the JJ’s Beefy Ranch Wrap. Now, the popular quick service restaurant is wrapping up summer with another offering for its youngest fans, Jimmy John’s wrap-themed baby swaddle. Now the love of that fast and fresh food starts at the youngest age.

According to the brand, “Jimmy John’s fans and gift givers alike can also add this item to their Babylist.com registry or head to Store.JimmyJohns.com to purchase and gift the swaddle ($0 each*) and a supply of delicious Jimmy John’s Summer Wraps to expecting friends and family.”

In the past several months, food brands have found that fans are deeply connected to their favorite flavors and want to show everyone that deeply rooted connection. Food fashion is everywhere. It is not just making a special trip to getting the newest menu item, it is about proclaiming that love to everyone.

With this new offering from Jimmy John’s, the wrap-themed baby swaddle is a great cross over. From the conversation piece for new parents to the gift for the ultimate food fan, this limited edition wrap will be gone before you know it.

Although the babies using the wrap may not be eating those new summer wraps, it begs the question. Could a bigger Jimmy John’s blanket come sooner? Wouldn’t you want to wrap up on the couch with your summer wrap?

Looking at Jimmy John’s recent marketing campaigns, this food fashion offering could easily be expanded in various ways. Sure, their Super Bowl commercial had big laughs, but the brand might want to see what other ways it could expand its non-food offerings. Could some bread influenced fashion be in the future?

And, if there isn’t a young fan in your household, those new summer wraps are for everyone. Whether you like the hearty Beefy Ranch Wrap or the classic Caesar Chicken Wrap, these special menu items need to be enjoyed before they disappear like summer fun.

What is your favorite Jimmy John’s menu item? Do you think that these food fashion offerings?