M&M’S Crunchy Cookie offers the ultimate sweet, crunchy satisfaction

That combination of crunchy and sweet is irresistible and the new M&M’S Crunchy Cookie might be the best candy flavor combination yet. But, how long will you have to wait to get a taste of this new Mars candy offering?

In the past year, M&M’S has released many candy flavor innovations. From the Mix packages to the new holiday offering of M&M’S White Chocolate Pretzel Snowballs, those classic candy shells filled with chocolate offer a rainbow of sweet choices.

Since M&M’S is celebrating its 80th anniversary, the iconic candy is looking to push itself to another level. From re-imagining the M&M’S stores to new flavors, the reality is that a momentous occasion deserves the biggest celebration possible. And, more importantly, candy fans are reaping the benefits with all these new offerings.

Allison Miazga-Bedrick, Senior Brand Director, Mars Wrigley, said “M&M’S has a long history of developing innovation inspired by consumers’ favorite sweet and savory treats. Our focus on developing innovation that meets consumer preference and their desire for variety, delivers on our promise to bring better moments to our fans, in this case, by putting a crunchy texture at the center of their favorite chocolate candies.”

What can fans expect from the new M&M’S Crunchy Cookie?

While some M&M’S candies combine a crunchy center with the chocolate and candy shell, this offering is different. Instead of a slightly salty center, this crunchy bite is all about the sweetness. It is like a nibble of a chocolate chip cookie in the center.

Thinking about this candy, it is almost like the opposite of some people’s favorite cookie. Many people enjoy a few M&M’S candies mixed into a chocolate chip cookie. Now, that flavor combination is available without turning on the oven.

As the excitement grows with this new candy offering, the anticipation will keep growing because the new M&M’S candy will not hit store shelves till March 2022. Until then, the sweet craving will have to be satisfied with another M&M’s candy.

What do you think of the M&M’S Crunchy Cookie? Are you counting down the days to try it?