Reel in a winning combination with Whataburger, Academy Sports and Magellan Outdoors

Whataburger fishing collab, photo provided by Whataburger/Academy Sports/Magellan
Whataburger fishing collab, photo provided by Whataburger/Academy Sports/Magellan /

When Texas legends join forces, the result is definitely a winning combination. Whataburger and Academy Sports, two Texas originals, have a special line that is the summer’s best catch. Are you ready to fall hook, line and sinker?

Driving down a Texas highway, that iconic Whataburger sign is a beacon to take the next exit. While those made to order burgers might require two hands to hold, the reality is that the family owned brand always delivers the best taste and quality.

Although the phrase can be overused, everything is bigger in Texas and Academy Sports has everything that the rugged outdoors man needs. From that reel and rod to the perfect apparel, it is one stop shopping.

To cap off the summer, Whataburger and Academy Sports have created a line for Magellan Outdoors. The line of outdoor apparel pays homage to many of the menu items and images from the iconic quick service restaurant. From the burgers to the fries to even the table tent, this collaboration does Texas proud.

As Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing said, “We’re excited to pair two iconic Texas brands together for a fun summer treat you can only find at Academy.” Whether or not this new line of apparel is the secret to landing that next big catch, it is a way to showcase that Texas pride.

The fishing fashion line includes a variety of items that will make you look and feel your best while casting a line. From the long sleeve dry-fit shirt to the perfect fishing shirt with all the pockets for that gear, each look is as functional as it is fashionable.

For the food fan, the little nod to those classic menu items is woven into each look. From that container of fries to the two-handed burger, the only concern is not spilling that special sauce on your sleeve.

The Whataburger and Academy Sports collaboration is available for a limited time. For people located in Texas, the apparel is available in stores. In addition, select items are available online at and will have select offerings. All items are available while supplies last.

This latest food fashion collaboration is another example how food and culture continue to be intertwined. From Panera Bread’s swimwear to 7-Eleven’s logos, everyone is looking to show the world their love of their favorite foods.

Thinking of this partnership, the connection makes sense. Both brands are Texas proud. Many Texans enjoy their leisurely summer days by the lake. Put on some Dallas Cowboys pre-season games and the day is perfection.

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Ready to send summer off with a look to remember? Don’t miss this Whataburger and Academy Sports collaboration.