Bud Light Seltzer Fall Flannel Variety pack is spicing up fall cocktail hour

Ready for a little chill, changing colors and sweater weather? While some people might have been chugging that PSL morning, noon and night, there are other new beverages ready to change your favorite fall beverage. Thirsty to open a can from the Bud Light Seltzer Fall Flannel Variety pack?

Bud Light Seltzer is continually looking to push the creativity and fun with its flavors. This summer’s retro pack has become a permanent addition to the line-up. Those retro-vibe flavors hit the right note with drinkers. It was engaging and refreshing, which makes for the perfect beverage combination.

While many people have a favorite beverage, seasonal offerings usually get people excited. As fall hits, the craving for all things pumpkin, apple and warm spices fill the shelves. Food and beverages are transformed by these flavors. Now, Bud Light Seltzer has fallen into the flavor trend.

As Andy Goeler, Vice President of Marketing, Bud Light, said, “Since launching Bud Light Seltzer, we have continued to disrupt the seltzer category by expanding our portfolio with unexpected and delicious flavors. We’re excited to bring our limited-edition Fall Flannel variety pack to the market, giving consumers a new innovation that is inspired by the season and perfect for all autumn occasions.”

What flavors are in the Bud Light Seltzer Fall Flannel Variety Pack?

The new seasonal offering, the Bud Light Seltzer Fall Flannel Variety Pack includes four new flavors, Bud Light Seltzer Pumpkin Spice, Bud Light Seltzer Apple Crisp, Bud Light Seltzer Toasted Marshmallow, and Bud Light Seltzer Maple Pear. Whether or not you enjoy these beverages by the fire, on the couch or with some Halloween candy is up to you.

While many people think of fruit forward flavors and hard seltzer, that beverage trend is evolving. From other food inspiration to even savory notes, there isn’t just one way to enjoy a hard seltzer.

Since it is a variety pack, everyone will have a favorite flavor. Sweetness seems to be the theme. Although it is not like drinking a dessert cocktail, it does have a sweeter slant.

The Apple Crisp is a great choice for cider fans. Although reminiscent of an apple pie, there is that crispness to the flavor. Whether or not you pair this beverage with an apple dessert is up to you.

The Pumpkin Spice is not your PSL, but the warm spices do come through. The cinnamon and nutmeg offer that comforting note. If you can’t get enough of pumpkin spice, this can is waiting for you.

The Maple Pear is the most interesting flavor. While pear is more of a winter fruit, combining it with maple is quite delightful. A little sweet, a touch tart, this flavor might be the new fall flavor trend.

Thinking about this flavor combination, it is interesting that it isn’t a common pairing. The idea of maple and pear brings excitement to the fall flavor space. It might inspired some other fall food recipe creation.

Lastly the Toasted Marshmallow is the closest to a dessert seltzer. Instead of drinking it on its own, consider serving it over a scoop of chocolate ice cream for an adult dessert. It is like a drinkable s’mores. Graham cracker crumbles are optional.

With the addition of the Bud Light Seltzer Fall Flannel Variety pack, it begs the question, what other seasonal offerings could be on the horizon. While this addition is for fall, it could easily extend beyond to winter. Many of the flavors cross over, like the maple pear.

Looking ahead, this type of seasonal offering extends the reach of the hard seltzer market. While more brands are on the shelf, bigger name brands can keep customer loyalty by offering these special seasonal options. If a customer likes and trust their favorite brand, they are more willing to try a limited-edition flavor.

The Bud Light Seltzer Fall Flannel Variety pack is dress up in a fall-inspired plaid packaging. It will be sold in 12-packs, with all four flavors of the 12 oz slim cans included in each package. Each can has 100 calories, 1 gram of sugar and 5% ABV.

Are you thirsty for this new Bud Light Seltzer Fall Flannel Variety pack? What other seasonal offerings would you like to see.