Bud Light and Homesick create the ultimate tailgating ambiance

Bud Light x Homesick Tailgating Candle, photo provided by Bud Light
Bud Light x Homesick Tailgating Candle, photo provided by Bud Light /

For football fans, tailgating is serious business. It is more than just a cooler of Bud Light and that lucky jersey. From the aroma of the grill to the perfectly planned food spread, all of those elements are essential to creating the perfect game day. Through this collaboration between Bud Light and Homesick, the ultimate tailgating ambiance is taking over football season.

From college game day to NFL stadiums, for many football fans game day starts long before the first kickoff. Whether it is a Sunday tradition or just an excuse to gather with friends, the tailgate might be more important than halftime.

While everyone has their preferred experience, some ideas are universal. Beyond the cooler filled with iced cold beverages and enough food to feed an offensive line, the ultimate tailgating ambiance is a total experience. From the smell of face paint to the hint of grass, even the sizzle from the grill makes those hours before kick off even more special.

To celebrate the return of tailgating and the love of football, Bud Light and Homesick have created the Homesick x Bud Light Tailgate candle. Now, any day of the week can feel like game day.

For those people unfamiliar with Homesick Candles, the brand focuses on a simple, yet profound idea. Through the aromas in its candles, it hopes to highlight sense memories that make people feel more connected to friends, places and moments.

Since the brand captures “favorite memories in a fragrance,” Lauren Lamagna, General Manager at Homesick, said “Just like no tailgate is complete without Bud Light, this candle wouldn’t have been complete without the expert input from the Bud Light team. We had a blast bringing this to life together, and hope all football fans enjoy it as they gather for game day with friends.”

As Corey Brown, Senior Director of Digital at Bud Light, said “Bud Light fans have been chomping at the bit to get out there and cheer on their favorite football team with a beer in hand. As the official beer sponsor of the NFL, we wanted to reward football fans with an extra special way to ring in game day this year. Homesick nailed the feeling that you can only get when gearing up for a great game!”

This special candle does seem to capture that ultimate tailgating ambiance in the best way possible. While there can be a party foul or a moment that one person might never live down, the reality is that tailgating is part of the football fan experience.

After a season when the in-person game experience was put on hold, football fans are ready to get back in the moment. Whether this candle is burnt as a lead-up to the big game or a reminder of a favorite moment of the season, that first whiff will have all the memories flooding back.

The Homesick x Bud Light Tailgate candle can be purchased on the Homesick website for $34. The candle can be customized with a special message for an additional $15.

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While game day might only come once a week, those memories of good times with good friends last far longer than one day in the sun. Crack open a cold Bud Light, light this Tailgate candle and toast to what it means to be a football fan.