Jelly Belly Gum continues its candy expansion beyond the jelly bean

Jelly Belly Gum, photo provided by Cristine Struble
Jelly Belly Gum, photo provided by Cristine Struble /

Need something sweet to chew on? Jelly Belly Gum is celebrating National Chewing Gum Day with four new gum flavors. Taking inspiration from some of its iconic jelly bean flavors, this flavorful gum is a new way to satisfy the sweet craving but without the sugar.

Jelly Belly is an iconic candy brand. With hundreds of flavors in its line, the brand has always blended a touch of whimsy with its sweetness. Whether it is the bravery associated with Bean Boozled or celebration with holiday offerings, there is always a reason to have a bowl of Jelly Belly jelly beans on the table.

Recently, the confectionery company known for its jelly beans has expanded beyond those colorful treats. While the brand is associated with the Harry Potter Wands, Jelly Belly offered its own version of chocolate truffles.

As part of the National Chewing Gum Day celebration, Jelly Belly launched sugar-free Jelly Belly gum. It is available in four flavors, Very Cherry, Watermelon, Island Punch and Berry Blue. While all four flavors are available in blister packs, the Watermelon and Berry Blue is available in a 55 piece jar. The larger jar is a Dollar General exclusive and the blister packs are available at Party City, Speedway and Amazon.

Does the Jelly Belly Gum taste like the jelly beans?

For people who love those Jelly Belly jelly beans all year long will appreciate the flavor of the Jelly Belly Gum. The flavors are similar to the candy. There is that hint of sweetness yet not cloying.

While it is hard to pick a favorite, the Very Cherry seems to be the top choice. Watermelon does have its juiciness and Island Punch has that taste of the tropics. Still, Very Cherry is a more classic taste.

For kids, the Berry Blue will be their favorite. Similar to other blue berry offerings, that flavor tends to appeal to a younger group.

Also, since part of the appeal of gum is the chew factor, this gum has a good mouth feel. It is easy to chew, but it is not a bubble gum type offering. This gum is best enjoyed for a short amount of time and replaced with a new piece.

For people who are looking to enjoy that taste of candy without the extra calories, the Jelly Belly Gum is a smart choice. After all, who doesn’t want a creative way to curb a craving without having to spend hours on the treadmill.

What do you think of the new Jelly Belly Gum? Could it be your new sweet treat?

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