MTN DEW Uproar is the new must have bold beverage

The Dew Nation has another reason to stake their claim as king of the beverage aisle with the new MTN DEW Uproar. The Food Lion exclusive, limited edition flavor will have shoppers scanning the aisles for that special refreshment. Who will be the first to spot this beverage on the next shopping safari?

Recently, MTN DEW has pushed the flavor conversation with limited-edition, location exclusive beverages. From the Flamin’ Hot Dew sold online to Thrashed Apple, these special offerings showcase that the DEW Nation is thirsty for flavor innovations. While the special drinks might never replace that classic citrus forward beverage, the variety adds excitement to the space.

For this newest launch, MTN DEW turned to long time partner Food Lion. While the name connection is clear, the beverage is more than just a fun play on words. The flavor is the reason why many people will be stalking store shelves longing for a sip.

Jenny Figueroa, Senior Director of Marketing, PepsiCo Beverages North America (South Division), said “DEW Nation is adventurous and bold, and we wanted to give our fans at Food Lion a unique flavor charged combination that reflects their discerning tastes. A delicious mouth-watering berry kiwi flavor with a DEW twist, MTN DEW Uproar is unlike any beverage ever tasted and bound to delight fans.”

Looking at this flavor combination, it is unique for the beverage brand. While adding other fruit flavors to the mix has happened, the combination of kiwi and berry brings a sweet yet tart taste to the citrus base. Although not necessarily tropical, the flavor is delightfully refreshing.

In addition to the bold flavor choice, the packaging seems to represent a continuing trend for MTN DEW. Following the characters seen in Major Melon and Thrashed Apple, the roaring lion with the vibrant design entices consumers when they see it on the shelf. For a brand who wants to be king of the beverage aisle, this design makes a bold statement.

The MTN DEW Uproar will be available exclusively at Food Lion. More information can be found in stores, online and social media.

What has been your favorite limited edition MTN DEW flavor? Will you be making a special trip to Food Lion to get a taste of this new beverage?