Jimmy Fallon helps Frito-Lay Share More Joy this holiday season

Sometimes the simple pleasures bring the most happiness during the holiday season. Jimmy Fallon has joined forces with Frito-Lay Share More Joy campaign. This year, the magic and wonder of the holiday season shines brighter than ever.

While many people look to the holiday season for special traditions and momentous occasions, the reality is that the littlest moments can be the ones that linger in the memories. That beaming smile can light up a room. When that little giggle turns into roaring laughter, everyone seems to be filled with the holiday magic.

This year, Jimmy Fallon and the Frito-Lay Share More Joy campaign look to inspire holiday happiness every day. From a favorite snack shared with friends to going all out in a momentous holiday celebration, that sparkle is what makes the holidays shine brightly.

As Fallon said, “The holidays are hands down my favorite time of the year.” In the holiday campaign video, the joy of the season is clear. While that heart might be a-glow, the lighthearted moments are paired with heart-warming ones. That sentimentality is what makes the holidays special.

The Frito-Lay Share More Joy campaign was created with that the most memorable moments in mind. According to Chris Bellinger, vice president of creative and digital, Frito-Lay North America. “The Share More Joy campaign has so many elements we intentionally created to make anyone smile. From the song itself, to Jimmy’s multiple characters, to the double-dipping monster, to our gift-thematic holiday packaging in-store and support for Toys for Tots – we set out to see how much joy we could share this holiday season.”

While many people will find the good cheer in the Fallon commercial, it is more than just a few moments of levity. Frito-Lay is giving back this holiday season.

Part of the campaign, Frito-Lay is giving to Toys for Tots. According to the brand, “specially-marked holiday packages of Frito-Lay products that will benefit Toys for Tots with each purchase, now through December 31, up to $500,000.”

For many children, the magic of the season involves that moment of finding the perfect present under the tree. Although the true gift is memorable moments with family and friends, kids long for that sense of wonder that happens when the wrapping paper flies and playtime becomes part of the day. Toys for Tots has been helping to bring that holiday tradition for over 70 years.

And, with the return of the Frito-Lay holiday shop, everyone can pick up a few holiday-centric Frito-Lay branded items that will be perfect for everyone on their shopping list.

Put on the snack holiday sweater, grab an extra bowl of Ruffles and keep a napkin close to avoid Cheetle on the couch. The holiday season is here and everyone is ready to enjoy the merriment and share a little extra joy with that favorite holiday jingle.

How will you share more joy this holiday season? What is your favorite holiday tradition?