New MTN DEW SPARK Zero Sugar makes a bold statement for the New Year

Ready to break out of those dark winter days? The new MTN DEW SPARK Zero Sugar is the refreshing beverages that brings a burst of brightness to the New Year. Not only is the fan favorite beverage available in a Zero Sugar option, but MTN DEW SPARK is available at retailers nationwide.

When MTN DEW releases new flavors, the excitement builds within the Dew Nation. From flavor riffs on iconic beverages to all new sips, the reality is that people run to the shelf to get that taste.

Previously MTN DEW Spark quickly became a huge hit. The raspberry lemonade flavor had people racing to stock up the refrigerator. While this flavor was originally a limited offering at convenience stores, many people happily drove great distances to wave that checkered flag high when they get a bottle.

According to Pat O’Toole, vice president, marketing, MTN DEW, “Each time we released MTN DEW SPARK, DEW Nation’s enthusiasm was off the charts. Some people traveled significant distances just to get a taste. Now fans everywhere can get a taste of MTN DEW SPARK. We are pleased to bring it to shelves nationwide, and also introduce a brand new zero sugar beverage with the same bold flavor.”

To kick off 2022, the sweet yet slightly tart flavor is available at retailers nationwide. Even though the beverage flavor tends to be a little more warm weather forward, many people will be racing to stock up on the MTN DEW beverage.

Is MTN DEW SPARK Zero Sugar part of a bigger beverage trend?

Combined with the wider release of MTN DEW SPARK, the MTN DEW SPARK Zero Sugar seems to represent a bigger trend in the beverage industry. The dreaded “d” word is getting emptied from store shelves. There is a definite turn away from the negative descriptors in the food world.

The idea of zero sugar across the MTN DEW flavors seems to fit well into the DEW Nation mindset. Whether it is exploring the outdoors or breaking into the personal unknown, the ability to have a beverage that fits within those lifestyle choices is key.

As long as a brand can deliver the flavor without the additional sugar, many people will happily choose that option. After all, empty calories are like obstacles on the path. It is best to avoid them.

What is your favorite MTN DEW flavor? Do you think that zero sugar is the beverage trend for 2022?