KIT KAT starts the new year with two new candy flavors

Since it is the start of 2022, KIT KAT didn’t want to introduce one new candy when it could launch two new candy flavors, KIT KAT Duos Strawberry + Dark Chocolate and the KIT KAT THiNS Chocolate Hazelnut. From a little taste of sweetness to a twist on a classic dessert, these new sweet treats will have everyone resolving to eat dessert first.

While the classic tag line has encouraged people to take a break with that classic candy, the reality is that this Hershey’s candy satisfies in its special way. The combination of chocolate enrobing the crisp wafer makes many people smile. For anyone who appreciates a touch of crunchy texture with that sweetness, KIT KAT delivers.

Over the past several years, the brand has pushed the flavor conversation forward. Although the classic combination will never disappear, seasonal flavors have captivated people’s attention. From the bright citrus flavors in spring to the warm spices, the variations prove that this candy always has a place in the bowl.

At the same time, the Duos line brought more excitement to the candy conversation. While KIT KAT has always been about layers of flavors and textures, the Duos offered a more sophisticated take on the classic candy. Even though enjoying a sweet treat has no age limit, this offering has many adults keeping that package for themselves.

How do the KIT KAT Duos Strawberry + Dark Chocolate and THiNS Chocolate Hazelnut fit into the line-up?

Dan Williard, Brand Manager of KIT KAT says, “A new year is always a chance to try new things, so what better way to start than by releasing new KIT KAT flavors?” He believes that these two new flavors offer a fresh take on that classic chocolate and wafer combination.

Looking at the Duos Strawberry + Dark Chocolate, it is almost like a taste of chocolate covered strawberry. While this bite might not have that juiciness, it does have the juxtaposition of sweet, tart and decadent. Although the dark chocolate is predominate, the strawberry flavors keep it from being too rich.

Thinking about this new offering, it is a great alternative when that chocolate covered strawberry craving hits but that dessert is inconvenient. At the same time, it lends itself to a variety of uses. From décor on a cupcake to incorporating it into a sundae, there are almost limitless possibilities. With Valentine’s Day coming up, many people will want to buy a few extra packages and get a little creative.

The THiNS Chocolate Hazelnut appeals not just because of the flavor but also for the size. Sometimes just a little taste can curb a craving. While many people are ditching the negative food descriptors, the concept of appreciating balanced eating is growing. Enjoying one of these smaller treats fits into many people’s food choices.

Adding the hazelnut option to the line-up is smart. Many people love that hazelnut flavor and it blends nicely with the other candy flavors. This new candy will fly off store shelves.

The best news for all KIT KAT fans is that both new offerings are permanent additions to the brand’s line-up. They are available in stores now.

What other new flavors would you like to see added to the brand’s collection? Are there any flavors that should never be used?