The countdown is on to that big game party. With the convenience of ordering the whole food spread from Instacart, there is no reason for the table to look bare. Although some people might want to match their recipes to the football teams, locale, or something else, there are a few must haves on every table. Based on Instacart’s Snacktime Report, the pantry better be stocked with one food.
From tailgating to the big game party, there are certain iconic foods that are always part of the conversation. While those over the top, chef-driven recipes might have people salivating, the reality is that many people take a simple approach to the food.
Recently, Instacart compiled its Snacktime Report. While those food findings have a plethora of data to unpack, the top food choice for any big game party are chips, dips and chicken wings. What is not said in these findings is that napkins better be stacked high to avoid any party food fouls.
According to the Instacart survey, 99% of respondents will be eating chips during the big game. While the snack aisle might have an abundance of choices, the most popular snack is not surprising.
Laurentia Romaniuk, Instacart’s Trends Expert, said “There’s a clear Big Game chip champion and it’s Tostitos Scoops Tortilla Chips. These dip-worthy chips grow by more than 60% week over week leading up to the Big Game and are Instacart’s #1 selling chip during that time. It’s likely this chip takes the top spot for football watch parties because of its prime design for maximum dip scooping when you’re elbow to elbow with friends and family on a couch.”
Given that dips are popular like snacks, the dippable chip makes sense. Plus, the Tostitos Scoops Tortilla Chips offer versatility. From salsa and guacamole to hummus and French onion dip, there are no shortage of chip and dip combinations. Basically, the tortilla chip goes with almost anything.
At the same time, the classic potato chip still has its place on the food table. Given that Lay’s is making its triumphant return to the big game commercials, it might have even sparked more excitement about that classic potato chip.
The interesting part of the Instacart data was that flamin’ hot didn’t make the list. Given that flamin’ hot seemed to take over the snack aisle, it is surprising that at least one option didn’t crack the top 10.
There could be many reasons why. Some people might prefer more approachable flavors when buying for a group. Or, maybe the party host wanted to avoid those Cheetle hands. No matter the reason, the big game might be more about approachable flavors.
The biggest takeaway from the Instacart data is that snack are an essential part of the big game party. Maybe the biggest party foul isn’t spilling on your lucky jersey. It might be letting the snack bowl go empty.
What is your must have big game party food? Do you have a great recipe that is always a winner?