Frito-Lay found this group prefers spicy Super Bowl snacks

Flamin' Hot Super Bowl Ad, photo provided by Frito-Lay
Flamin' Hot Super Bowl Ad, photo provided by Frito-Lay /

As the Los Angeles Rams prepare to battle the Cincinnati Bengals in Super Bowl LVI, Frito-Lay knows that snacks will be filling the table. While the shelf is overflowing with tasty food options, spicy Super Bowl snacks are a top choice for this one particular group.

While the end of the NFL season might be the cumulation of hard work and effort on the field, it is one of the biggest food days of the year. From celebrity chef recipes to platters of chicken wings, food makes the annual celebration even more festive. And, for some, the food spread is the biggest winner of the evening.

Although halftime may feature the big game menu item, the evening is usually filled with grazing. Whether it is grabbing a bag of chips for hunger, nervousness or something else, the reality is that the snack bags and bowls are usually front and center.

And, snacks are usually on the screen too. From the Lay’s commercial featuring Seth Rogen and Paul Rudd to Megan Thee Stallion pushing the flavor boundaries with those Doritos, those moments could be a reminder to open another bag and keep on snacking.

Should spicy Super Bowl snacks be part of the food game plan?

Recently, Frito- Lay released its annual Frito-Lay Super Bowl Snack Index. While some information might have been expected, a few other tasty tidbits had people talking. For example, more people will be eating snacks right out of the bag. Maybe people don’t want to dirty another bowl, maybe people have their own bag, maybe they just hope that no one wipes their Cheetle hands on the couch.

Other snack findings seem to prove a divide between the ages. According to Frito-Lay, Gen Z and Millennials are more likely to pick spicy snacks for the event. Given the increased options of those Flamin’ Hot varieties, there are plenty of options on the shelf.

As Mike Del Pozzo, SVP Sales & Chief Customer Officer, PepsiCo Foods North America said, “This year, the snack table will feature Cheetos Flamin’ Hot, Doritos Spicy Sweet Chili and Doritos Flamin’ Hot Cool Ranch because more than eight out of 10 Americans will be enjoying spicy snacks.” While this statement is true, it is more than just bringing the heat to the table. Del Pozzo commented, “”The Super Bowl is not just about football, it’s about gathering to make happy memories with friends and family.”

That sentiment shows, yet again, how food brings people together. Even if one person doesn’t know a touchdown from a touchback or is only there to see the Halftime Show, the reality is that the food can be that connector. When no one else knows what to say, there’s always pass the chips to take down the tension, restart the conversation or just break the silence.

No matter the final outcome in Super Bowl LVI, one thing can be said about this year’s event. Spicy Super Bowl snacks will be on the table and on the screen.