M&M’s new spokescandy sings the praises of individuality

(Photo by John Greim/LightRocket via Getty Images)
(Photo by John Greim/LightRocket via Getty Images) /

M&M’s candies continues to evolve. While the brand has expanded its flavor offerings, partnered with pop culture icons and even gave its spokescandys a new look, the candy company continues its evolution. With M&M’s new spokescandy, she is ready to hit the high note and celebrate self-expression.

Sometimes food can express a feeling or sentiment when words are at a loss. Whether it is a moment to celebrate an achievement or an attempt to bring a smile in times of distress, that sweet treat is always there.

Although many people have a favorite candy, that bag can be more than just curbing a craving. Who hasn’t opened a bag of M&M’s to share with a friend or created that perfect color-centric gift for a special occasion?

Over the years, M&M’s has been part of people’s lives. Beyond Halloween candy, those personalized M&M’s have marked momentous occasions with special messages. The bags have celebrated favorite music genres. The spokescandies have made people laugh during the biggest game of the season.

That simple chocolate in a candy shell has stood the test of time. It is familiar yet never stale. With the M&M’s new spokescandy, the brand is taking a leap forward to put individuality front and center.

Who is the M&M’s new spokescandy?

In a recent company announcement, the M&M’s new spokescandy is Purple. It has been a decade since a new spokescandy has been introduced.

According to the brand, Purple celebrates “self-awareness, authenticity and confidence.” While she embraces her quirky side, she has a lot of charm.

As Jane Hwang, Global Vice President at Mars Wrigley, said, “Mars is thrilled to debut the newest member of the M&M’S cast of characters to the world. There is so much about our new spokescandy that people can relate to and appreciate, including her willingness to embrace her true self. Our new character reminds us to celebrate what makes us unique. Our purpose story is just getting started and the introduction of our newest M&M’S spokescandy is the next chapter, as the brand continues to delight fans with fun in a way only M&M’S can.”

This announcement comes on the heels of the Lil Nas X specialty offering. Focusing on their shared mission of bringing “people together through colorful fun and music.”

Looking at the two recent announcements, it shows that M&M’s appreciates that candy and culture go hand in hand. Whether it is having a spokescandy that has a connection to a particular personality or supporting a common mission, relating to that sweet treat is just as important as the satisfaction of eating it.

For now, in the words of Purple, it is time to celebrate the “me” and there is nothing else that anyone should be.