M&M’s Purple Spokescandy debuts on new on-trend flavor

Caramel Cold Brew M&M's, photo provided by M&M's
Caramel Cold Brew M&M's, photo provided by M&M's /

When M&M’s candies announced that its new Purple Spokescandy, many people wondered which flavor would capture its individual flare. The answer has been revealed with the new M&M’s Caramel Cold Brew. The latest flavor innovation brews an innovative twist on a popular beverage.

M&M’s has never shied away from flavor innovations. While the classic candy will always have a spot in the dish, many people want a little variety. Beyond the color rainbow and customization options, it is the little twists on the iconic candy that gets people excited.

Over the years, there have been seasonal offerings, textural elements and global influences. Even if some of those options have left the shelf, it sparked a discussion on creativity. Just like each spokescandy has their own view on the world, the various flavors offer a new perspective without discarding the premises that makes M&M’s great.

For M&M’s Purple Spokescandy debut, the new flavor is M&M’s Caramel Cold Brew. While the vibrant purple hue stands out on the bag, the rich, sweet coffee flavor invites everyone to tear it open and enjoy a handful.

While M&M’s had a coffee nut flavor, the new M&M’s Caramel Cold Brew offers a sweeter take. Although that M&M’s coffee creamer might have created a similar idea in that morning cup of joe, this candy creation has many people excited.

As Allison Miazga-Bedrick, Senior Marketing Director at Mars Wrigley said, “More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’S brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite – caramel. The result? A fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M’S – perfect to enjoy on the go while catching up with friends or sharing a taste of the M&M’S Caramel Cold Brew candies to make new ones.”

Thinking about this particular choice, the flavor should appeal to a wide audience beyond the GenZ market. The chocolate, coffee and caramel inherently work together. A quick look at both the coffee shop and the dessert case proves that thought.

Adding a coffee caramel option seems to fill a gap in the M&M’s line. While the brand has several textural centric candies, like crispy, pretzel, and even peanut, a coffee forward choice is missing. Given that coffee is an anytime beverage, the candies seem to the universality of coffee. Morning, noon or night, it is a craveable flavor.

Thinking about this flavor, it lends itself to uses beyond the candy bowl. From a simple milkshake to upgrading that decadent brownie, many bakers will find ways to incorporate this new flavor. In some ways, that creativity leans into Purple’s celebration of her individuality. This flavor encourages people to enjoy it however they choose.

Related Story. Jelly Belly Butterbeer candy captures the magical beverage's sweetness. light

The new M&M’s Caramel Cold Brew candies featuring the new Purple Spokescandy will be available starting in February 2023.