7-Eleven Vitaminwater Zero Sugar LOOK Slurpee brightens up winter days

7-Eleven adds Vitaminwater Zero Sugar LOOK Slurpee, photo provided by 7-Eleven
7-Eleven adds Vitaminwater Zero Sugar LOOK Slurpee, photo provided by 7-Eleven /
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While the iconic Coke Slurpee will always be a favorite, a new flavor is ready to make winter days a little brighter. Ready to sip on the new Vitaminwater Zero Sugar LOOK Slurpee?

Functional beverages have become a popular food trend. Getting a boost of vitamins in that sip has an appeal to many people. Vitaminwater has been at the forefront of that conversation. Mixed into flavorful drinks, the beverage brand has added some vitamins, minerals and other items to help support a balanced lifestyle.

While that Vitaminwater is always waiting in the refrigerator, 7-Eleven has transformed some of the Vitaminwater flavors into its infamous Slurpee. For drinkers who want that favorite frozen treat but prefer a more balanced option, these choices deliver.

As 7-Eleven Director of Proprietary Beverages Ben Boulden said, “Our customers are always looking to us to deliver unique and innovative products, and we love blending our beloved proprietary beverages with popular national brands. Even in the chilly temperatures, this sugar-free Slurpee drink – served at a frosty 28 degrees – makes for a tasty, wintry treat sure to delight tastebuds.”

7-Eleven Vitaminwater Zero Sugar LOOK Slurpee
7-Eleven adds Vitaminwater Zero Sugar LOOK Slurpee, photo provided by 7-Eleven /

The new Vitaminwater Zero Sugar LOOK Slurpee is on trend for several factors. First, the sugar free drink is a popular choice, especially at the beginning of the year. As more brands look to make those zero-sugar beverages more flavorful, many people are willing and wanting to make the switch.

In addition, the color is a bold statement. While the beverage might be named “LOOK,” the vibrant purple hue is a head turner. Many people will see the colorful beverage and want to learn more.

Lastly, it is the flavor that will keep people coming back for more. LOOK is a combination of blueberry and hibiscus flavors. While the blueberry is the approachable, fruity flavor, it is the hibiscus that elevates the drinking experience. Slightly floral without becoming overpowering, the flavors are enjoyable and one that has a wide reaching appeal.

Right now, a small Slurpee is just $1, which makes it a great opportunity to try the new flavor. Plus, loyalty program members can earn and redeem points for a variety of items.