Nutella Biscuits and Nutella B-Ready come to U.S. stores

Nutella Biscuits and Nutella B-Ready hit stores, photo provided by Nutella
Nutella Biscuits and Nutella B-Ready hit stores, photo provided by Nutella /

As World Nutella Day approaches on February 5, there are two new delicious treats that are coming to store shelves. Nutella Biscuits and Nutella B-Ready offer another way to enjoy the iconic hazelnut spread.

Many people have a favorite way to enjoy Nutella. It could be a topping for a waffle, paired with some strawberries, or just eaten by the spoonful. No matter how people enjoy it, that hazelnut spread is always delicious.

While many people have transformed that favorite treat into a myriad of recipes, Ferrero North America understands that convenience needs to be part of the conversation. Even if people would love to carry that jar wherever they go, it might not necessarily be the easiest option.

Nutella Biscuits and Nutella B-Ready are the newest items coming to the U.S. market. Joining the Nutella &Go options, these items add more portable options to the brand.

As Noah Szporn, Senior Vice President of Spreads at Ferrero North America, “We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the U.S., two products that have already received love and accolades across the globe. In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”

Nutella Biscuits and Nutella B-Ready
Nutella Biscuits and Nutella B-Ready hit stores, photo provided by Nutella /

The Nutella Biscuits highlight the creamy texture of Nutella contrasted by a baked, crunchy biscuit. The heart on the front might be filled with that delicious spread, it is a sweet reminder to smile every time when these treats are enjoyed.

The Nutella Biscuits are sold in a 20-count resealable bag. The suggested retail price is $4.79.

The Nutella B-Ready is light and almost airy. While the crispy wafer shell has that slight crunch, it easily gives way to the creamy Nutella center. With some puffed wheat crisps inside too, it is a celebration of textures. In some ways, it is almost like the perfect combination of a light cookie and a candy. If people like Kinder Bueno, but want a little less chocolate, the Nutella B-Ready is a great swap.

The Nutella B-Ready will be sold in 2- and 6- count packages at various retailers. In addition, a 36-pack option will be available at club stores in the spring.

That love of Nutella continues to grow. With the new Nutella Biscuits and Nutella B-Ready, there are plenty of ways to indulge in that hazelnut deliciousness.