Frito-Lay Super Bowl Snack Index 2023 reveals the worst party foul

Items line the shelves at No Good Candy Thursday, May 27, 2021, in St. Cloud.Candy Store 4
Items line the shelves at No Good Candy Thursday, May 27, 2021, in St. Cloud.Candy Store 4 /

As the NFC and AFC teams prepare to face off in Super Bowl LVII, the excitement builds for the most important part of the evening, the food. Whether the spread is robust or a more simple affair, the reality is that snacks will always be on the table. As seen in the Frito-Lay Super Bowl Snack Index 2023, it is easy to avoid the ultimate party foul.

Given that the Super Bowl is often more of an event versus just another football game, the Sunday evening gathering can turn into a feast. From a small gathering with family to large party with friends, the television might not be the single focal point. Sometimes, the food table gets more action.

Snacks usually play a large role in the Super Bowl party. While the commercials will feature favorites, like Doritos or PopCorners, people want that food in their hands. There is nothing better than chomping on a chip when it appears on the screen.

As Denise Lefebvre, senior vice president of R&D for PepsiCo Foods said, “The Super Bowl is about more than just football, it’s about spending time with loved ones and snacking has become a big part of that ritual. That’s why we invest in understanding what our consumers want, so they can have the right flavors, variety and snack styles to make their spreads a touchdown everyone can celebrate.”

What does the Frito-Lay Super Bowl Snack Index suggest consumers buy?

According to this year’s Snack Index, snacks can be the perfect icebreaker. While some people might argue over which snack reigns supreme, the reality is that food creates bonds. Whether it is tell-tale Cheetle dust or a willingness to use those favorite snacks in food mash-ups, the flavorful conversation is fulfilling.

While there is plenty to talk about, snack fans agree on one thing, snack variety. The study found that almost ¾ of respondents want snacking choices. Whether it is a new flavor or a variation on an old favorite, the reality is that people want more than one type of bag to open.

Lastly, the biggest party foul of the night is running out of snacks. Almost half of the respondents said that an empty snack bowl would be worse than their team losing. When the choice comes down to buying one bag or two, it is better to have leftovers than not enough.

The countdown to Super Bowl LVII is on. For anyone who is planning a party for the big game, snacks need to be on the shopping list.