Charles Barkley lands his Ruffles Chip Deal and launches a very unique flavor

While his nickname might have been “Round Mound of Rebound,” Charles Barkley is an NBA legend. The current sportscaster has never been afraid to speak his mind. Even if his golf skills might not be quite as sharp as his infamous rebounding skills, Barkley possesses that balance of ability, confidence, and likeability. As the newest Ruffles Chip Deal athlete, Barkley joins forces LeBron James, Jayson Tatum and A’ja Wilson to celebrate personal flavor, and a very unique flavor that is all Barkley.

As the Official Chip of the NBA and WNBA, Ruffles is kicking of NBA All-Star 2023 with a flavorful announcement. Since adding Charles Barkley to the Chip Deal athlete roster is a big deal, the event needed a special offering.

According to Barkley, “Just like the athletes and celebrities playing during NBA All-Star 2023, Ruffles’ Chip Deal Athletes are hand-selected based on their skill, the flavor they bring to the table and their undeniable swagger. I’m thrilled to join this all-star roster and Chip Deal dynasty to bring my personal flavor and style to the brand.”

Just for the NBA All-Star Weekend, the special Barkley flavor, Ruffles Hot Dog flavored potato chips will be available in very limited quantities. Although the special flavor will not hit stores, the concept is one that could have people hungry for the concept to be massed produced. Why have chips as a side when the chips are the main flavor. It is an interesting concept that seems like a slam-dunk for the snack aisle.

Although the Ruffles Hot Dog flavored potato chips are a special offering, the newest Chip Deal Athlete, Barkley, is bringing his personality to a special commercial reminding everyone to Choose the Flavor that Speaks to You.

Check out Charles Barkley in the newest Ruffles Chips Deal commercial.

As Stacy Taffet, senior vice president of marketing, Frito-Lay North America said, The launch of our new commercial, Charles’s Chip Deal and our hot dog-flavored Ruffles were all designed with the goal of bringing hoops culture to our fans in an innovative way. Ruffles is all about celebrating everyone’s individual style and flavor, and that’s exactly what we’re doing through this campaign.”

Looking at the Chip Deal athlete flavors, they are varied. It is more than just a twist on an old favorite. Each one is personal to the player. In that way, it makes the connection between the NBA fan and the snack brand greater. It is more than just curbing a craving; how that chip is enjoyed is personal. It should bring satisfaction beyond the bowl.

For those lucky few who get a taste of the Ruffles Hot Dog, it will be interesting to see the reaction. And, for everyone else, choose a snack flavor that speaks to you. After all, a great flavor should always drive the food that is enjoyed.