Bud Light Chelada Tajín Chile Limón will quench a bold flavor thirst
Across the Bud Light brands, flavor has become part of the expansion conversation. While there will always be a place for that classic light lager, some drinkers want more than just hops in the can. Whether the flavor reminds them of a favorite trip or channels the foods they love, there are plenty of opportunities to bring the bold to the beverage. With the new Bud Light Chelada Tajin Chile Limón, two favorite flavors join forces to offer a new drinking experience.
Many people love Tajin on a variety of foods. From a sprinkle on eggs to seasoning a taco, there are plenty of reasons to have a bottle on the table, just like salt and pepper.
In addition, Tajin and beverages are often paired together. For example, a mangonada often has a Tajin rim. Many margaritas use a Tajin salt rim as a garnish.
With the new Bud Light Chelada Tajin Chile Limón, the flavor combination brings the heat, but it is approachable. It is that spice which will lead drinkers back for another sip.
As Steve Wolf, Vice President of Marketing for Bud Light Extensions said, “Bud Light has always had a deep understanding of our fan base and their preferences – whether that be their passions, habits or the flavors they love. We’re thrilled to be joining forces with Tajín and kick things up a notch with our new Bud Light Chelada Tajin Chile Limón which is certain to give Chelada fans that spicy combination they have been looking for.”
Thinking about this offering, it will be interesting to see if some people add some extra Tajin to the rim. There was a trend a while back about beer drinkers adding spice to a beer can for a flavor boost.
In addition, launching this beverage going into the warmer months is smart. Since spice can counter balance the hot temperatures, some people might choose the Bud Light Chelada Tajin Chile Limón. From a day at the beach to a backyard barbecue, there are many places where drinkers would appreciate this flavor.
The Bud Light Chelada Tajin Chile Limón will hit store shelves on March 27. It will be sold in individual 25oz cans.