Cinnamon Toast Crunch Cinnamojis bring lucha-libre to Wrestlemania 39

Cinnamon Toast Crunch Cinnamojis come to Wrestlemania 29
Cinnamon Toast Crunch Cinnamojis come to Wrestlemania 29 /

While the Cinnamojis are never afraid to bring their antics to the cereal bowl, it is time to step into the square circle. As they enter the ring of Wrestlemania 39, it is time to pour a bowl of Cinnamon Toast Crunch to celebrate. Ready to raise that spoon?

Many cereal brands have mascots. From colorful birds to elfin characters looking for treasure, those personalities capture a feeling that people enjoy while eating that cereal. It is more than just a bleary eyed breakfast that gets people out the door. It is meant to bring a little fun to the bowl.

When the Cinnamojis arrived, the characters were a little mischievous with their fun. Whether it was that blast of Cinnadust that added to their antics or just a willingness to be playful, it was a fun way to push Cinnamon Toast Crunch forward. Even though the cereal brand has been a favorite for decades, the new characters brought the flavor to a new set of fans.

Cinnamojis and Cinnamon Toast Crunch come to Wrestlemania 39
Cinnamon Toast Crunch Cinnamojis come to Wrestlemania 39 /

This year, Cinnamon Toast Crunch and the Cinnamojis are joining forces with the WWE. As a first-time Wrestlemania sponsor, the cereal brand is ready to bring a little luche-libra excitement to the sports entertainment event.

As Mindy Murray, Sr. Marketing Communications Manager for General Mills said, “Cinnamojis are always up for anything and given the chance to adventure into a world of wrestling with spirited characters, colorful masks, and enthusiastic fans, they were all in. WWE is at the epicenter of sports entertainment, and we are thrilled to bring Cinnamojis’ antics to their passionate fanbase.”

To celebrate this partnership, a special Cinnamoji Toast Crunch, Rey Mysterio WrestleMania 39 cereal box is available on While there might not be a game on the back, the box can be transformed into a wrestling ring.

For those lucky enough to attend Wrestlemania 39, the characters will perform with other WWE Superstars. While they might not raise the coveted belt, they could win the hearts of cinnamon fans everywhere. Anyone can watch the antics at home, too. Wrestlemania 39 will air on Peacock.

Which Cinnamoji will be crowned the lucha libre campeón? Everyone will have to wait and see, but pouring a bowl of Cinnamon Toast Crunch is always a winning way to start the day.