Cup Noodles Breakfast proves ramen is an anytime meal

Cup Noodles Breakfast, photo provided by Cup Noodles
Cup Noodles Breakfast, photo provided by Cup Noodles /

While ramen has satisfied a late night craving or that slurping has made a hard day better, Cup Noodles has been a staple in many people’s kitchens. From an easy meal to a comforting dish, the steam rising from that cup always satisfies. Although cooks have transformed that simple ramen in flavorful ways, Nissin Foods USA is taking the cup where it has not been before. Ready to start the day with Cup Noodles Breakfast?

Before people question the reality of this ramen flavor, it is a real product that will be available on and in select Walmart stores. In addition, noodles at breakfast are served in many cultures. More importantly, breakfast food does not disappear when the clock strikes noon. Eggs, sausage, and bacon can be enjoyed anytime of the day.

Cup Noodles Breakfast takes traditional breakfast ingredients and incorporates them with the ramen. Specifically, it brings together pancakes, maple syrup, sausage and eggs. Before people scoff at this idea, they should probably take a slurp.

According to Priscila Stanton, Senior Vice President, Marketing, Nissin Foods USA “We know our products are a go-to meal any time of the day. Saucy, soup-based, spicy, sweet or savory, we even added rice to some, so by adding Cup Noodles Breakfast to our line-up we are truly feeding cravings around the clock – morning, noon, night or late night.”

Cup Noodles Breakfast
Cup Noodles Breakfast, photo provided by Cup Noodles /

In some ways, Cup Noodles Breakfast tackles several topics. First, it is quick and easy. As people head back to the office, they are wanting more convenient food options. A hearty breakfast that can be ready in a matter of minutes, without any clean-up is important. It is a new take on a grab and go breakfast item.

Also, consumers want cost effective food choices. With food prices continuing to take a large portion from people’s budgets, a value offering that satisfies can find its way to the shopping list. Having variety on that weekly menu is important to avoid flavor boredom.

Lastly, the idea takes breakfast in a new direction. Eggs, sausage and pancakes have been served in a plethora of ways, but it has not been served on ramen. Even though Buddy the Elf might have his sugary pasta preference, this idea is far from the movie fantasy.

Eggs and pasta have long been combined in various recipes. From the classic carbonara to even just an egg baked over pasta, the ingredient combination does work. Adding sausage, it is not too far of a reach. With the maple syrup, the flavor contrast to the salty and savory hits another note. It might not have been on some people’s radar, but it is a breakfast that will have people talking.

Previously, Cup Noodles pushed flavor boundaries with its Pumpkin Spice Ramen. The brand is not afraid to step outside of the cup with flavor. Why not head to the breakfast aisle? Although dessert ramen might be more of a stretch, it could happen. Sometimes people need to expand their food horizons and take that first taste. Preconceptions should not flavor that slurp.

The new Cup Noodles breakfast is available exclusively at Walmart. It can be purchased online or in select stores. It retails for $1.18.

Ready to start the day with a slurp? Cup Noodles Breakfast is waiting on the shelf.