Sour Punch Pickle Roulette is fun, unexpected and totally not a joke
Pickles are having a big food moment. From chips to ranch to just a big swig of that pickle juice, many people cannot get enough of that pickle flavor. While bread and butter pickles or even gherkins can have a sweetness, some people might want more sweetness with that sour. Ready to spin the flavor wheel with Sour Punch Pickle Roulette?
Every April food companies reveal some curious yet creative limited time offerings. Some ideas might never make the shelf, but other ones spark such an interest with consumers that the funny becomes a reality. Sour Punch Pickle Straws have become that food item.
What started as an April Fools food joke has now become a reality with Sour Punch Pickle Roulette. This special candy offering invites people to spin the wheel and see which green candy will be eaten. Given that all the Sour Punch are the same color, it is impossible to tell if the flavor is Green Apple, Lemon Lime, Watermelon or Pickle. The only way to tell is with that first bite.
As VP of Marketing Kristi Shafer said, “As we continue to track the rapidly evolving consumer and their desire for fun and interesting products, we wanted to deliver fun and unexpected. While we want everyone to enjoy the more traditional mouthwatering flavors our brand has to offer, we felt adding pickle is a fun surprise that fans will want to share. Whether testing your luck alone or spinning it into a game, Sour Punch is always looking for more ways to appeal to audiences of all ages and taste buds.”
The Sour Punch Pickle Roulette is only online Shop.AmericanLicorice.com. It retails for $1.89 per tray.
In some ways, a pickle candy has lots of potential. Just think of the garnish ideas. Why have a regular pickle when there is a pickle candy. From sandwiches to desserts to all types of beverages, there are plenty of ways to enjoy this special offering.
For now, it is time to purchase one of those packages before they disappear. Maybe next year, just pickle candy will be in the package. Until then, it is time to spin Sour Punch Pickle Roulette.