Whataburger and Magellan Outdoors order up another serving of the flavorful collaboration

A few years back, Whataburger and Magellan Outdoors collaborated on a food fashion collection. Combining the love of the outdoors with iconic quick service restaurant imagery, the combination was an instant hit. Now, the partnership has expanded with a whole new offering for the entire family. Better act quickly before these new items are sold out.

Many brands have an image, color, or style that is instantly known. For Whataburger, that orange color can be seen from afar. Even if that A-line roof might not be instantly visible, the orange contrasted against the blue sky means that a classic double meat burger or one of the satisfying shakes is waiting to be enjoyed.

Although some people might not want to step behind the counter, they do want to showcase that devotion to the classic restaurant in an engaging way. Previously, Whataburger and Magellan Outdoors collaborated on a food fashion offering that flew out of stores. But, fans were hungry for more. When two Texas brand collaborate, the second collection has to be bigger than before since everything is bigger, and better, in Texas.

The Whataburger and Magellan Outdoors collection available at Academy Sports and Outdoors is a huge offering. In the 2.0 collection, both women and kids can join in the stylish and flavorful food fashion.

According to Lawrence Lobpries, Academy Sports + Outdoors’ senior vice president of marketing, “After seeing the appetite from the first Whataburger x Magellan Outdoors collection, we wanted to reunite the two beloved Texas traditions for an even bigger and better line. For active families who are craving summer fun, this special collection is here to fuel your next pool party, cornhole matchup or day on the water.”

Looking at the collection as a whole, there is something for everyone and every occasion. From a day on the lake to a statement piece for that summer holiday gathering, people will want to order them all before they disappear.

The women’s collection might be the perfect balance between classic looks and engaging cross-over appeal. The use of the orange searsucker in both the striped dress and tank top makes these looks quite versatile. From that easy look for the baseball game to a summer dinner with family, this approach can do it all.

One of the biggest hits of the collection will be the long sleeve tech shirt with the dog holding the Whataburger bag. Although no one wants the four-legged family member to steal that burger order, the visual is too adorable for words. Maybe for the 3.0 collection, the four-legged family members will get an item as well. Also, if people took advantage of the Shiner and Magellan collection, this shirt would seamlessly work with some of those looks as well. Maybe there could be a crossover, too.

For the person who wants to make a bold statement or is looking to upgrade that summer holiday look, the Americana Boat Shorts are a must. From the pool to the lake, everyone will ask where did you get that look. And, there is a matching hat to complete the ensemble.

Since the 2.0 Whataburger and Magellan Outdoors collection includes the whole family, coordinating outfits might make for an epic family picture. Even if that kid is on the verge of tween years, the photo lasts forever. Sometimes mom can win that battle and get a smile for the family holiday card.

The latest food fashion collection is available at Academy Sports + Outdoors stores in Texas, Alabama, Florida, Oklahoma, Arkansas and Tennessee, Academy Sports + Outdoors online and the Whatastore online. But act quickly. this food fashion offering will disappear quicker than the onion rings in that to-go bag.