Jet-Puffed Color Changing Marshmallows brighten up s’mores season

As the countdown to summer begins, the anticipation for s’mores season grows. After a long day in the sun, sitting by the fire waiting for that sweet marshmallow treat is the perfect ending. Even if people can disagree on the perfect doneness of a toasted marshmallow, everyone can agree that “cooking” that treat is part of the experience. With the new Jet-Puffed Color Changing Marshmallows, the campfire is getting a big glow up.

Over the years, Jet-Puffed has transformed that classic marshmallow in various ways. From shapes to colors to even flavors, marshmallows are never just plain, simple, or pedestrian.

With the new Jet-Puffed Color Changing Marshmallows, the food brand has a “secret color changing ingredient” that causes the marshmallow to transform right before people’s eyes. As the sugar hits the flame, the change occurs.

According to the brand, it takes about 10 second to activate within the heat source. The pink marshmallows turn orange and the blue ones turn green. While the colors are different, the flavor is still that classic offering that everyone knows and loves.

While there are only two colors available, the options are smart for wide appeal. Plus, those colors pair well with classic s’mores ingredients. And, if that marshmallow gets extra charred, the colors still work.

Thinking about this special offering, it is interesting that companies have not thought about the idea before. Color changing cereal, especially with its cereal milk, has been a popular choice with many people. Why can’t other foods have that color aspect.

Given that people eat with their eyes and want to have fun with food, colorful food adds to the eating enjoyment. Maybe there will be other heat activated foods on the horizon. The summer barbecue might be as vibrant as the rainbow.

The new Jet-Puffed color changing marshmallows are available in two options, pink to orange or blue to green. A package as a suggested retail price of $2.99 a package. The limited time offering will be available till September, which is usually the end of s’mores season.

But, maybe these special treats could come back for the holidays. Just think of the looks that the sweet potato casserole will get at the Thanksgiving table.