Panera celebrates its loyalty members with MyPanera Week and Panera Faves
Building brand loyalty is vital for businesses. It is more than just another food deal or early access to a new menu item. People want to show how they are connected to that favorite brand. Whether it is food fashion or something else, the reality is that those loyalty members want to feel valued. With MyPanera Week, it is time to showcase all those Panera Faves.
Starting on May 1, Panera is celebrating its biggest fans with a wide variety of Panera Faves. It is the second time that the restaurant brand has celebrated MyPanera Week. This year, the brand is stepping out of the restaurant and creating its first ever The Panera Shop.
According to Eduardo Luz, Chief Brand and Concept Officer, Panera Bread, “MyPanera Week is back and we couldn’t be more excited to bring our guests more perks inspired by their Panera Faves – from BOGO deals on our signature menu items to early access to our newly launched merch. MyPanera has always been focused on delivering personalized experiences and disruptive value to our guests, and we look forward to rewarding and celebrating our loyal members all MyPanera week long.”
The special The Panera Shop will feature a variety of food fashion. From that special baguette bag that was a highly sought-after accessory to “Just Baked” baby onesies to even some fun fashion for fido, there is an option for everyone. Just remember to grab some napkins and avoid spilling on that new outfit.
Beyond the food fashion, MyPanera Week is full of special food deals. Each day, starting on May 1, there are plenty of savings to be had. From discounts on Panera at Home food options to buy one get one 50% off offers, it seems that plans have been made to go to Panera the first week in May.
While this special event is for one week, MyPanera members save all year long. From free bakery items to birthday perks, there are plenty of reasons to join the loyalty program.
Will you be celebrating MyPanera Week? What are some of your Panera Faves?