Perdue Beer Can Chicken Beer upgrades the classic chicken recipe

Perdue launches Beer Can Chicken Beer in collaboration with  Torch & Crown Brewing Company, photo provided by Perdue
Perdue launches Beer Can Chicken Beer in collaboration with  Torch & Crown Brewing Company, photo provided by Perdue /

For many people, the first warm, sunny day is celebrated by lighting the grill. While many cooks have perfected their special recipes, one dish often gets rave reviews from everyone, the classic beer can chicken. The juicy, flavorful chicken is boosted not just from the seasoning on the protein but from the liquid in that can. With Perdue Beer Can Chicken Beer, the eating enjoyment is even more robust with this special brew.

Beer can chicken has become a grilling staple. In some ways, it is a simpler recipe that helps to alleviate the possibility of a dry chicken arriving on the table. The liquid, aka the beer, helps to keep the moisture in the chicken during the grilling process.

When making a beer can chicken, there is prep work involved beyond the careful placement on the grill or aligning the can inside the chicken cavity. Although some people can prefer a lager to a hoppy IPA ale, some people add more seasonings to the beer to enhance the aroma. Still, the beer itself needs to be enjoyable. If the griller will not take a sip before cooking, the can does not deserve to be included in the dish.

In partnership with Torch & Crown Brewing Company, the Beer Can Chicken Beer has the perfect combination of the flavors that elevate that simple chicken. Plus, this beer can be enjoyed alongside the finished product for a lovely food and beverage pairing.

Beer Can Chicken Beer from Perdue and Torch & Crown Brewing Company
Beer Can Chicken Beer from Perdue and Torch & Crown Brewing Company, photo provided by Perdue /

According to Julie Lehman, Perdue Vice President of Marketing, “Beer can chicken has long been one of the most popular methods of grilling poultry, but we noticed a lack of consensus on what type of beer is best. As the fresh chicken experts, we worked with our friends at Torch & Crown Brewing Company to settle the debate for once and all and make a beer that is expertly crafted to help backyard cooking enthusiasts prepare the ultimate beer can chicken – always with a fresh, whole PERDUE chicken – with maximum flavor each and every time.”

Specifically, the Perdue Beer Can Chicken Beer is a honey double-citrus summer ale from Torch & Crown Brewing Company. Flavored with classic herbs often used in chicken recipe, like rosemary, thyme, and pink peppercorn, it hits all the flavor notes. The citra hops are approachable without going too far into the hoppy space. Contrasting the brightness from the lemon and orange with the honey and sea salt, it feels like a sessionable beer that is perfectly refreshing on a summer day. A touch spicy, a note of herb, and a hint of sweetness, it captures backyard grilling in a single sip.

Since this beer was created both for cooking and drinking, it has the versatility that cooks crave. As many people have come to appreciate, the idea of “cooking wine” or “cooking beer” should be off the shopping list. Basically, if a cook would not drink those beverages at the table, they should not cook with them. This beer is enjoyable even if it is not paired with another chicken recipe.

This type of food and beverage collaboration opens the door for more possible product launches. Over the years, many companies have come together on bourbon, wine, or beer offerings. Although the food and beverage connection needs to be age appropriate, it can be a way to reach a larger audience.

For example, some people might not be familiar with Torch & Crown Brewing Company, but this product launch could excite them to try some of their other beers. Maybe there is an offering that is perfect with that fried chicken that grandma makes for the annual summer potluck.

It is time to light the grill, and the new Perdue Beer Can Chicken Beer is waiting to be opened. Available starting May 22, 2023 at 9 a.m. ET, six-pack will be sold for $14.99 plus shipping and handling. The beer is available online, while supplies last. And, no one would fault buyers for picking up two 6-packs. It is better to be well stocked for all the summer grilling events.