Cheetos Flamin Hot Smoky Ghost Pepper Puffs set the snack aisle on fire
Big, bold flavors have taken over the snack aisle. While there is a time and a place for a plain chip, spicy snacks are often front and center. The new Cheetos Flamin Hot Smoky Ghost Pepper Puffs goes extreme and food lovers cannot wait for the first bite.
Years ago, the Flamin Hot category was a small portion of the snack aisle. Some people thought the brightly colored Cheetos were for a select few. Even though those tell-tale Cheetle hands were a giveaway, the reality was that it was not necessarily a huge part of the conversation.
Today, Flamin Hot flavors have taken over almost every Frito-Lay brand. From potato chips to Fritos, the almost every brand has some type of bold, spicy heat option on the shelf.
For the summer, Frito-Lay just released a new extreme food flavor, Cheetos Flamin Hot Smoky Ghost Pepper Puffs. While the Ghost Pepper spice is extreme, the addition of a smoky note helps to temper the heat. It is a little nuance that can make some people embrace the flame instead of run for the glass of milk.
Some people describe the flavor as a slow-building heat and a smoldering burn as the flavor takes over the tastebuds. Whether the hint of sweetness can be found is debatable. Still, some people will embrace the challenge of this snack food.
While everyone will be talking about the elevated spice level, it is the choice of the Puffs which makes this new snack interesting. The puffy quality can make the bold spice a little more approachable.
Unlike the traditional, crunchy Cheetos where the flavor can build in those little cervices, this flavor could be a little more even. Although the puffy quality has a lightness, it will not hide the ghost pepper flavor. Still, it could help make the extreme heat a little more bearable.
The new Cheetos Flamin Hot Smoky Ghost Pepper Puffs are a Walmart exclusive or can be purchased on Frito-Lay’s Snacks.com. It will be available now through August 14. Check with stores for pricing and availability.