Everyone may know that those marshmallow charms are magically delicious, but there is something more waiting to be discovered. The new Lucky Charms Hidden Dragon cereal reveals another magical aspect in that beloved cereal and many people will not believe their eyes.
Over the years, Lucky the Leprechaun has transformed his classic cereal in many ways. From special themes to various flavors, that iconic cereal has evolved with the times. Even though the classic concept of cereal pieces and marshmallows has never changed, it can get a spark of a new experience.
With the Lucky Charms Hidden Dragon cereal, Lucky steps into a mythical world where dragons can appear. Although flying dragons might be more fantasy than reality, the eating enjoyment of this cereal will have everyone believing in that magic.
As Mindy Murray, Sr. Marketing Communications Manager at General Mills said, “Using our brand’s first-ever marshmallow-revealing technology, we’re bringing the magic associated with Lucky’s charms to life. Every year we unveil more of Lucky’s amazing adventures, and we’re excited to introduce his new charms as he continues to explore the Magical Forest and uncover new powers.”
The special color changing marshmallows appear as the milk is poured over the cereal. One moment the white marshmallows blend into the milk. In an instant, those marshmallows become a yellow dragon, pink dragon, a dragon egg and a flame. It is far different from those moons, clovers and other shapes.
Color changing cereal has been a popular trend in the cereal world. Usually, the idea happens by creating a vibrant hue in that cereal milk. It becomes that last impression left in the cereal bowl.
By focusing on changing the marshmallow’s color, Lucky Charms has opened many more possibilities. While this special offering is dragon themed, it could easily adapt to certain holidays. Maybe there is a way to unwrap a Christmas present in that cereal bowl.
The new Lucky Charms Hidden Dragon cereal will be available starting in June 2023. The suggested retail price is $5.69. Check with retailers for exact pricing and availability.