Keurig and The Rolling Stones hit all the right notes with its new coffee collaboration
While the first guitar riff can have some fans naming that tune in a handful of notes, the new Keurig and The Rolling Stone coffee collaboration will have many people singing its praises. For anyone who wants variety to start their day, this limited edition “Start Me Up” iced coffee kit gives all the moves, just like Jagger.
Product collaborations come in all different variations. While some ideas are quite obvious, others appeal to two different groups. In this case, the Keurig and The Rolling Stones offering targets music fans who thirst for a great cup of coffee.
Called the “Start Me Up” iced coffee kit, it is more than the perfectly chilled brew. It starts with the design. Making a statement on the countertop footprint, the iconic The Rolling Stones logo is front and center. The white background allows the logo and red accents to pop. This is the coffee maker that deserves to be the focal point.
While the look is a head turner, the promise of a great cup of coffee is a guarantee. For this particular option, it is all about the iced coffee. Recently, Keurig has focused on iced coffee makers that bring that bold flavor which is not diluted when served over ice.
Speaking to this special collaboration, Becky Opdyke, Senior Vice President, Coffee Marketing at Keurig Dr Pepper, “The Rolling Stones is a household name and widely considered as one of the most definitive bands in history. Whether you’re a routine iced coffee drinker, a long-time Rolling Stones fan, or want to simply amplify your coffee drinking habits, we invite consumers to infuse a little rock and roll energy into their iced coffee experience.”
The special “Start Me Up” offering features the limited edition, custom designed Keurig K-Iced brewer, special Rolling Stones tumbler, one-of-a-kind “Start Me Up” K-Cup coffee blend designed to brew over ice, and access to an exclusive Spotify playlist curated by the iconic band members. The special kit goes on sale June 6 and retails for $139.99. Fans can sign-up via the Keurig website for email reminders.
While many people will want the specially branded machine, it is The Rolling Stone coffee blend that could be the real find. The exclusive “Start Me Up” coffee is designed to be brewed over ice. The medium roast blend has slightly nutty notes with a touch of strawberry. The combination has balance and is equally enjoyable black, with a touch of sweetener, or even a splash of cream.
For music fans and coffee drinkers looking for that sipping satisfaction, the Keurig and The Rolling Stones “Start Me Up” iced coffee kit will have everyone shining a light on a great taste to their day. The opportunity is knocking and sometimes you can get what you want. Ready to brew up the ultimate rock and roll brew?