Coca-Cola Ultimate unlocks a new flavor level for Coca-Cola Creations
Behind the glittering gold and striking black label design, the new Coca-Cola Ultimate offers a touch of the familiar and a desire to enhance the drinking experience. A collaboration between the iconic beverage brand and Riot Games, the latest Coca-Cola Creations flavor is far from child’s play, but it is next level.
The Coca-Cola Creations line has inspired thoughts and concepts beyond sipping refreshment. From blasting off to explore the space inspired Starlight to the pixelated Byte world, each of the flavors had unique qualities yet were rooted in the familiar.
While each of the special offerings appeal to a sense of the creative world, the mysterious flavor twists are not completely off the rails. At the heart of every beverage is the classic Coca-Cola flavor. Even if Marshmello’s flavor watermelon notes were front and center, the detective work to decipher the added flavor nuances is part of the fun.
The new Coca-Cola Ultimate is a partnership with Riot Games, known for League of Legends. Other food brands have partnered with the popular gaming genre to great success. The connection between food, beverages, and the gaming world continues to grow.
Speaking to the launch, Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company said, “This collaboration with Riot Games allows us to continue elevating the Coca-Cola Creations platform with a brand new flavor that reinforces our shared mission to put fans and players at the forefront of everything we do. Coca-Cola Ultimate, our seventh Coca-Cola Creation, carries an astonishing design, unlocks the taste of +XP for players on their journey and enhances their gameplay experience.”
Although the beverage brand will never truly reveal the flavor twist, many people will start to share their impressions of the Coca-Cola Ultimate. Even though the classic cola flavor is predominant note, it will be interesting to see how people interpret this offering.
As part of the collaboration, there are limited edition Ultimate emotes that can be unlocked within the game. The gaming community can better explain this nuance.
With the newest Coca-Cola Creations offering, the brand showcases how the connection between the food and beverage community is continually integrated into other arenas, like gaming, music and more. Although drinking the beverage does not necessarily have to be dropped directly into game play, it fosters another connection between players and fans. Even if there is screen separation, people can share a common experience.
From gamers to Coca-Cola fans, the Coca-Cola Ultimate is available in the U.S. and Canada. There is a zero-sugar option available. Check with retailers for availability.