Wheaties champions brothers J.J. and T.J. Watt on the iconic cereal box

To become a champion, it is more than athletic prowess. The accomplishments are fostered by the support of a community, which can start at home. With the newly reveal Wheaties Champions box, the cereal brand celebrates brothers J.J. and T.J. Watt not just for their football greatness but also for their commitment to serving their communities.

Looking that the Wheaties champions, the coveted spot on that cereal box has celebrated a wide array of people. From Olympic Gold Medalists to basketball greats, their athletic abilities are superior. While their list of accomplishments on the field of play is great, it is the willingness to make differences off the field that offers the bigger lasting impression.

Joining the illustrious group are J.J. and T.J. Watt. Speaking about this announcement, Kathy Dixon, senior brand experience manager for Wheaties said, “Built around a uniting love for football, the Watt family is grounded in perseverance, togetherness, and a commitment to doing the right thing when it matters most, while serving communities in their lives outside of football. That’s what being a Wheaties Champion is all about, and one of the many reasons we’re so proud to feature J.J. and T.J. on the cover of this limited-edition box.”

While the Watt brothers have topped many “best of” lists in the professional football world, it is their efforts in their communities that have made a difference to those in need. From helping to provide after-school activities for children to supporting Make-A-Wish, the brothers appreciate that giving the next generation support will foster a stronger community.

The Watt brothers said, “To be included among the incredible roster of athletes who have been featured over the years is a true honor. We hope this box is a reminder for athletes and people everywhere to persevere – on the field and in life – and always champion what you’re passionate about.”

While Wheaties has pushed boundaries with its Champions boxes, it is the first time that two brothers have been featured on the cereal box. After celebrating Simone Biles, LeBron James, and Michael Jordan, the decision to highlight a family seems to celebrate that greatness is even more special when accomplished with the love and support of others. One person might have to put in the work but that daily choice is made easier when there is someone standing beside them.

The Wheaties champions box featuring J.J. and T.J. Watt will be available in early August. Check with retailers for availability.