When the Frito-Lay snack brand encouraged people to make their mark, the sentiment was more than just leaving Cheetle dust as a reminder. It was an idea that people who can and do make a difference leave an imprint on the people around them. As the Cheetos Deja tu Huella campaign joins forces with Becky G, the world’s first fingertip sponsorship is a sweet melody that people will want to play over and over.
Sometimes a simple concept resonates with a large group of people. While the love of Cheetos snacks runs deep, everyone can relate to the telltale orange dust that accumulates while eating. Although that Cheetle has been addressed in many ways throughout the years, the visual is relatable across cultures. Even if people would not otherwise share a table, they have been in that situation and it creates a connection.
With the Cheetos Deja tu Huella campaign, those colorful fingertips have returned to spark another layer of conversation. With the help of Becky G, the campaign wants to be the beat to encourage everyone to keep moving forward.
As Tina Mahal, senior vice president of brand marketing at Frito-Lay said, “Our mission with the Cheetos Deja tu Huella campaign is to shine a light on members of the Hispanic community who are leaving their mark on culture and encourage others to do the same by providing funding and support. We’re proud to continue this commitment for the fourth time in a way that’s never been done before with the world’s first fingertip sponsorship of Becky G, a generation-defining artist who has inspired so many young people.”
Becky G stars in a new chapter of the Cheetos Deja tu Huella campaign
As Becky G shared, Becky G. “Giving back and making positive change in my community is important to me, which is why this collaboration with Cheetos and the Deja tu Huella campaign was a no-brainer. It’s helping open doors for so many young people to leave their mark on the world!”
Although Becky G has a huge platform, anyone and everyone can be part of this concept. It does not necessarily require a spotlight or thousands of followers on socials. It is choosing to make change. The impact might start small, but the ripple can grow over time.
From helping a neighbor to starting a program at school, the options are many. People just need to step to that beat and embrace the forward momentum.
More information on Cheetos Deja tu Huella can be found online and on social media.