Cabo Wabo Tequila takes a thick cut from its tradition while embracing Amercian attitude

While the Mexican spirit might be infused with music as it develops its flavor during the aging process, Cabo Wabo Tequila has been revving its engines to secure its place in the crowded tequila field. Known for its characteristic thick cut and rooted in Mexican tradition tequila, the Gruppo Campari spirit appreciates that it needed to find its place in American culture. By embracing bigger, bold, and better attitude, that agave spirit is zooming to the head of the field.

One trend in the tequila industry has been the influence of the well-known name touting the spirit. Although that connection can spark an initial interest to enjoy a pour, the spirit brand and its product needs to draw drinkers back time and again. Whether enjoyed neat or shaken into a cocktail, the versatility is often the reason why people keep that bottle stocked on their bar cart.

Although there can be a moment where some drinkers remember those college trips, birthday celebrations, or other life moments where tequila shots might have made for a curious morning after, the reality is that tequila should be a nuanced, flavorful spirit. The single pour might have its time and place, but enjoying the Mexican based spirit for what it should be is a bigger conversation.

With Cabo Wabo Tequila, the spirit brand sets itself apart from the crowd through its appreciation of the “thick cut.” This statement might be for the liquor nerds who geek out about the methodology, process, and final result. But, the reality is that this concept lends itself to the flavor that is infused into every bottle. That choice to cut thickly leads to the agave forward flavor that is the spirit’s signature.

The brand’s portfolio consists of three offerings, Cabo Wabo Blanco, Cabo Wabo Resposado, and Cabo Wabo Anejo. While all the offerings start with the 100% Blue Weber Agave, it is the aging process that adds flavor depth. From the crisp, yet slightly spicy Blanco to the complex, American oak aged, amber colored Anejo, the line allows the drinker to have an option depending on the sipping pleasure.

When thinking about the three tequila options, both the Blano and the Resposado are delightful when enjoyed in a cocktail. From the classic Caborita to the savory forward Smoked Bacon Reporita, drinkers have a plethora of options to explore.

Although Cabo Wabo Tequila has been part of the tequila conversation for decades, the company has found a new way to push the conversation into a new lane. Through its NASCAR partnership, the pair have found a way to celebrate that bigger, bolder and better mentality both on and off the track.

The connection between food and sports is growing at an exponential speed. From the stadium menu that is as grand as a celebrity chef restaurant to the brand partnerships across the food paradigm, the reality is that food and beverage brands need to embrace the sports world and vice versa.

With the Cabo Wabo Tequila and NASCAR partnership, it is more than their footprint on the fan midway before the races or their sponsorship of the Cabo Wabo 250 race at Michigan International Speedway. It is way to make connection before, during, and after the checkered flag is waved.

In the racing world, those fans are loyal. Whether it is a favorite racing team or a particular driver, the merch lines are just a small example of how far they are willing to showcase their love of the sport and the organizations involved with it. When Cabo Wabo Tequila can capture that audience in a meaningful way, it is a win for everyone.

While many people will happily sip and savor that Cabo Wabo Smokeshow cocktail during the race, the idea is that many people will enjoy another one when watching those NASCAR races at home. Whether it is the love of the flavor, a superstitious good luck charm, or aligning with that undeniable American attitude in a Mexican spirit, there are plenty of reasons to keep a bottle at the ready.

For anyone looking to shake up a cocktail to discover the flavor that is featured at NASCAR events, here’s how to make a Cabo Wabo Smokeshow.

Ingredients:

• 1 part Cabo Wabo Blanco Tequila
• 0.5 part Montelobos Espadin Mezcal
• 0.75 Part Grand Marnier Cordon Rouge
• 0.75 Part lime Juice
• 0.75 Part agave syrup

Method:

• Combine all ingredients over fresh ice in a shaker tin
• Shake thoroughly until chilled and strain into a Double Old Fashioned glass over fresh ice cubed ice
• Garnish with lime wheel
• Optional: Add smoke using a cocktail smoker hat
• Note: If wanting a more concentrated smoke flavor, consider smoking a single, large ice cube prior to pouring the cocktail over the ice. By infusing the ice, the smoke flavor will linger longer over the sipping enjoyment.

Whether it is looking for an agave forward tequila with a kick of spice, wanting to keep that NASCAR connection racing forward, or embracing that bold attitude, Cabo Wabo Tequila is waiting to help toast to the good life.