Oscar Mayer Scramblers offer a simple, satisfying breakfast option

New Oscar Mayer Scramblers hit store shelves, photo provided by Kraft Heinz
New Oscar Mayer Scramblers hit store shelves, photo provided by Kraft Heinz /

From running out the door to a meeting or dashing to catch the bus, breakfast often becomes a grab and go scenario. With the Oscar Mayer Scramblers, a convenient, flavorful, and hearty breakfast is the product innovation people have been wanting.

Even though people have been told over and over that breakfast is the most important meal of the day, the reality is that people’s busy schedules have them skipping that time at the table. According to a survey provided by the food brand, “only 23 percent of people are currently eating a full breakfast due to limited hearty options available.” Grab and go, convenience, and ease are the descriptions that drive the morning choices. Long gone are the days where breakfast became the family sit-down meal.

With the new Oscar Mayer Scramblers, Kraft Heinz brings together two of its iconic brands, Oscar Mayer Meats and Velveeta Cheese. When combined with eggs, the food brand hopes to change the morning routine one forkful at a time.

As Kelsey Rice, Associate Director, Oscar Mayer, said, “While people crave a tasty breakfast, it is often compromised with quick, boring options due to busy weekday mornings—and boring is the antithesis of what Oscar Mayer stands for. With fans yearning for more fresh, convenient and satiating breakfast options, Scramblers is set to spark smiles through seriously delicious meats, providing hearty ingredients and tasty, meaty recipes in a way only Oscar Mayer can.”

The new Oscar Mayer Scramblers combine two scrambled eggs with meat and cheese options. The three flavor options include Bacon and Velveeta, Ham and Colby Jack and Wiener and Cheddar.

Oscar Mayer Scramblers flavors
New Oscar Mayer Scramblers for breakfast, photo provided by Kraft Heinz /

The Wiener and Cheddar is a curious choice since hot dogs might not necessarily be traditional breakfast food. But, if people think of the ingredient like a sausage, it makes sense. Plus, breakfast food, or breakfast itself, is not limited to a particular hour on the clock. This flavor option is great any time of the day.

Overall, the three flavors appeal to a wide audience. Whether it is the convenience that drives the purchase or the flavor, many people will happily add these items to their shopping basket.

Also, each flavor allows people to customize the dish. From an extra dash of hot sauce to even adding some veggies on top, the new Kraft Heinz offering could be the foundation for a bigger food conversation.

The new Oscar Mayer Scramblers are available at retailers nationwide. Check with stores for pricing availability.

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