Returning Taco Bell Lover’s Pass includes new Toasted Breakfast Tacos

While Tuesday might be taco day, the returning Taco Bell Lover’s Pass turns every day into that food celebration. With the addition of Toasted Breakfast Tacos, everyone will be hitting the quick service restaurant for 30 days of tacos.

As many people will remember, Taco Bell offered a Taco Bell Lover’s Pass. The special food deal allowed guests to enjoy a free taco for 30 days in a row. It was one of the best quick service restaurant promotions ever seen. Luckily, it is returning again.

Discussing the returning Taco Bell Lover’s Pass, Dane Mathews, Taco Bell’s Chief Digital Officer, said, “The return of Taco Lover’s Pass exemplifies Taco Bell’s innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways. We’re embracing our fan’s passion for this digital pass along with the potential it holds to transform our retail experiences.”

The special digital offer will be available for purchase on both October 3 and 4. It is just $10, and it a Rewards member exclusive.

For those who may not remember, the special food pass allows users to order one free taco for 30 consecutive days. Guests may choose from Seasoned Beef Crunchy Taco, Seasoned Beef Crunchy Taco Supreme, Seasoned Beef Soft Taco, Seasoned Beef Soft Taco Supreme, Spicy Potato Soft Taco, Seasoned Beef Doritos Locos Tacos, Seasoned Beef Doritos Locos Tacos Supreme and the all-new Toasted Breakfast Tacos (which will be available starting on October 12). Complete details can be found in the Taco Bell app.

In addition, Taco Bell will offer 100 free Lover’s Passes via the app. The special free food deal will drop on October 3 and users need to watch for the drop. They will disappear more quickly than that free taco on the plate.

New to the returning Taco Bell Lover’s Pass offer is the Toasted Breakfast Tacos. Given that breakfast is starting to surge again in the quick service restaurant market, it makes sense for Taco Bell to highlight this new food choice.

The Toasted Breakfast Tacos include eggs, cheese, and the choice of bacon, sausage, or potato. It is the toasted component that leads to eating satisfaction. That little extra crunch sets this breakfast item apart from the rest.

While the Toasted Breakfast Tacos will be included in the Lover’s Pass, they will join the menu on October 12. The a la carte item has a suggested retail price of $1.49.

And, Taco Bell gave a hint about the upcoming Toasted Breakfast Tacos campaign. While all the details were not revealed, yet, it seems that something “hot” could start the day.

Excited about the Taco Bell offerings? Which taco would you order first with the returning Taco Bell Lover’s Pass?