Bravo, Below Deck and Walmart bring the yacht life to shore

BELOW DECK MEDITERRANEAN -- Pictured: (l-r) Jack Luby, Captain Sandy Yawn -- (Photo by: Fred Jagueneau/Bravo)
BELOW DECK MEDITERRANEAN -- Pictured: (l-r) Jack Luby, Captain Sandy Yawn -- (Photo by: Fred Jagueneau/Bravo) /

Whether it is the drama, the locale, or a combination of both, Bravo fans eagerly anticipate new episodes of Below Deck. After the successful BravoCon, Walmart and NBCUniversal announced a new shop the looks option during the current Mediterranean season. Ready to channel that inner yachty?

Bravo, its shows, and Bravolebrities have a significant impact on pop culture. Those moments on screen can create a connection that lingers long after the episode concludes. As seen with the recent BravoCon, people are hungry for every juicy tidbit.

Recently, Bravo and Walmart announced a new partnership where viewers can shop select episodes when they air on Peacock. Airing November 7, December 5, and December 12, the ad break has a shoppable feature that can bring colorful tablescapes, cookware, and more from the screen directly into people’s homes. It is something that viewers have wanted.

Speaking to the new program, Josh Feldman, Global Chief Marketing Officer, Advertising & Partnerships, NBCUniversal said, “For so long, viewers had to take the hard route, scouring the internet to find a product like what they saw their favorite icons or creators use in-show. Now, through the power of Must ShopTV, and with Walmart as our launch partner, Bravo fans can get even closer to the content they love by discovering the brands that are already part of the story.”

Walmart echoed that shopping sentiment. William White, Chief Marketing Officer, Walmart U.S said, “Walmart customers are finding inspiration everywhere and anywhere, including their favorite TV shows. It’s why we’re always looking for innovative ways to shorten the distance between that inspiration and the ability to purchase. We know some of our customers’ most loved TV shows right now are on Bravo. By expanding our shoppable TV footprint with NBCUniversal, we’re pairing our incredible product assortment with some of their most talked-about content so our customers can quickly purchase items inspired by their favorite cast-members while they’re watching.”

While this special offering is limited to select Below Deck Mediterranean episodes, the concept is easily applicable to any and all Bravo properties. As seen with last season’s Top Chef, several of the challenges integrated popular food brands. It might not have been cooking alongside those cheftestants, but it gave a taste of the iconic food television program within fans’ kitchens.

Even the recent BravoCon event showcased how fan activations and food are winning partners. It was more than seeing the Bravolebrities on Caesars Entertainment stages. Those moments enjoy a Wendy’s Frosty or eating some Lay’s chips made the event more tangible. Maybe people will think about RHOSLC when they dip those fries in a Frosty. Any connection to kept the Bravo properties front and center is a win for both the network and the partnering company.

Although this shoppable Bravo and Walmart event is limited, the options for expansion seem great. It might be more than a particular pan as seen in the episode. Maybe someone would like to book the same Playa del Carmen hotel that they saw on RHOC or make a reservation at the restaurant seen during RHONY. Tons of options are on the table.

For now, tune into Below Deck and shop the looks with Walmart. Maybe one day soon, those dinner plates can come with an option to book a dinner with one of those celebrated chefs.

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