As one year comes to a close and another year begins, the 2024 food trend predictions set the tone for the next 365 days. The term regenivore might not be a label everyone knows, but it is a concept that could have a great impact on the food system.
Recently, Natural Grocers shared its 2024 food trend report. Covering a variety of topics, the ideas were ones that not only embraced personal health improvements but also examined how certain food and beverage choices can and do impact the planet. As more people appreciate the interconnectedness of their choices, a new term emerged, regenivore.
According to Natural Grocers, the idea of being a regenivore is “making food choices that support your health and the health of the planet.” While there is a personal component, it extends beyond the individual. Consumers are making choices based on the how, why, and by whom the food arrives on the table.
Although the conscious consumer has been part of the conversation, the idea is more than just terms on a label. People want to appreciate the practices that are employed from start to finish. Food should not just nourish the individual, but it should also create a healthy ecosystem. By regenerating the soil, water, and the environment as a whole, it showcases the interconnected components of life.
While the term regenivore might not roll off the tongue, it is a concept that people can appreciate. Even if it is more costly to purchase regeneratively grazed, humanely raised, and sustainably sourced products, the impact to the planet’s health as well as personal health can be worth the extra money spent.
How retailers will showcase this concept remains to be seen. While product innovation might turn to engineered proteins, the farmer is still the heart of the food ecosystem. That industry cannot be forgotten. If this food trend can grow a better appreciation for not only the farm but also the planet, the positive impact could be one is more than just a trend. It could be a new approach that becomes widely adopted.