Cheez-It brings the drive-thru to snack time with its Wendy’s Baconator collab

Cheez-It collaborates with Wendy's on an beefy, bacon snack
Cheez-It collaborates with Wendy's on an beefy, bacon snack | Cheez-It

A new food collaboration has both snack lovers and burger fans grabbing an extra box before the limited-time offering disappears. Cheez-It brings that beefy, bacon flavor of the Wendy’s Baconator to the snack bowl. Ready to taste the unexpected?

Time and again Cheez-It collaborates with food creators, popular brands, and pop culture celebrities. From a taste of Love Island to pizza inspired snacks, the classic snack food is never square in its approach to flavor innovations.

The newest offering is the Cheez-It x Wendy’s Baconator crackers. The classic cheesy snack is infused with beefy, bacon flavor. The unexpected combination has people thinking beyond the snack bowl.

Speaking about this special offering, Cara Tragseiler, Senior Brand Director for Cheez-It said,  “Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100% real cheese – and we’re always looking for new ways to surprise them with bold, flavor-packed experiences. With Wendy’s, we found the perfect partner to create something completely unexpected – a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can.”

Infusing a beefy, bacon burger flavor into a cracker is not an easy task. The key to making this snack food successful is the balance. The meaty quality cannot overshadow the classic Cheez-It flavor.

With these crackers, the flavor has a burger-like underlying flavor. It is more beefy than bacon forward. The cheesiness still comes through, but it is more like an indescribable secondary note than necessarily a clear bacon burger flavor.

Personally, this limited-edition snack is best when it is transformed. Instead of just eating by the handful, use these Cheez-It crackers as a topping for a burger. It does not have to be Wendy’s Baconator, but a smashburger or traditional burger would be great. A thinner burger is better to ensure that the cheesy crunch comes through in every bite. That extra texture makes the meal even more satisfying.

Additionally, this Cheez-It flavor would be great as a chili topping. That slightly unctuous flavor can add some depth to the dish. Consider eliminating a shredded cheese and opt for these crackers.

Lastly, these snacks would be amazing smashed as topping for a hot dog. Just like some people love a chili-cheese topping, these crackers would bring an extra beefiness to the bite. Just remember to put the crackers on last so that they retain their crispiness.

The Cheez-It x Wendy’s Baconator crackers hit stores for a limited time in July. Additionally, CheezIt.com will sell a specialty bundle which includes Wendy’s Frosty Key Tag. Free shipping is available with the code, CHEEZBURGER.

Is snack time better with more bacon? It is time to try the new Cheez-it x Wendy’s Baconator collaboration and make your own determination.

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