One of the most iconic phrases in Coca-Cola’s history is “I would like to buy the world a Coke.” While that sense is generosity and community always applies, the beverage passed from hand to hand is no longer simply just a single flavor. The new brand, Simply Pop, changes the soda conversation with juicy flavors and a serving of prebiotic fiber.
Food conversations continually evolve. It is more than changing descriptive words to avoid a negative connotation in a name. Even though zero sugar varieties fill the shelf, many drinkers are looking beyond the elimination of a single ingredient. They are thirsting for additional benefits in every pour.
A new category of beverages have soared in popularity. Whether it is a “non” soda, better for you alternative, or something else, those new offerings bring zesty refreshment with a little extra bubbly excitement.
Coca-Cola has decided to enter this category with Simply Pop. According to the beverage brand, it is the “first-ever prebiotic soda made with real fruit juice and no added sugar.” Available in five flavors, these beverages are neither sodas nor juices. It is a unique category that will find its audience.
Extending the Simply brand into this particular beverage space is smart. First, consumers already trust Simply. It is a natural extension of the established brand. Consumers are willing to roll the dice on trying a new beverage offering from a brand they support.
Second, Coca-Cola needs to challenge the other independent, better for you sodas in the market. While those drinks might have influence in social media, Simply Pop can make a splash in the grocery stores. Familiarity with the brand gives consumers the confidence to make that first purchase.
What are the Simply Pop flavors?
To launch the new Coca-Cola beverage brand, Simply Pop offers five flavors: lime, pineapple mango, citrus punch, strawberry and fruit punch. The connection to other Simply beverages is clear.
These flavors show that the brand is focusing on fruit forward options. In a way, it feels like a swap for a juice drink. Maybe the idea is to grab that citrus punch instead of a glass of orange juice or another energy drink to start the day.
The most versatile flavor is the lime option. It has a bright, zesty taste that pairs well with food. A little more exciting than lemonade, the lime could also be used as the base for a mocktail or a cocktail. It has plenty of uses.
The fruit punch seems to appeal to a younger crowd. Maybe this option would be a good lunch swap for people who prefer the sugary juice variety.
Overall, Coca-Cola’s expansion of the Simply brand do include Simple Pop is a smart move. The beverages will be available in select regions and Amazon Fresh will sell it nationwide.