Coca-Cola Creations drops a new beat with Coca-Cola Wozzaah Zero Sugar

Coca-Cola Wozzaah Zero Sugar from Cola-Cola Creations
Coca-Cola Wozzaah Zero Sugar from Cola-Cola Creations / Coca-Cola

Pouring a cola into a glass shows how the bubbles dance on the surface. With the new Coca-Cola Wozzaah Zero Sugar, the latest Coca-Cola Creations beverage captures music, movement, and culture in an immersive drinking experience.

The Coca-Cola Creations line is more than simple refreshment. The idea is meant to capture a sentiment, transport people to an imaginative space, or reflect an aspect of culture.

After soaring to space and journeying into a pixelated world, Coca-Cola Wozzaah Zero Sugar explores African culture and music through this beverage. The idea is to celebrate the continent’s creativity. Whether it is a rhythmic beat that gets everyone moving in unison or a flavor that excites the palate, everyone will want to raise a glass.

As Oana Vlad, Senior Director, Global Strategy at The Coca-Cola Company said, “This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”

At first glance, the can sets the tone for the experience. Before a drop is drunk, the colors celebrate the vibrancy. The angular design suggests movement. The eye keeps moving. In a way, it visually captures the musical influence for this beverage. Other elements showcase cultural imagery that celebrate heritage and modernism.

The flavor is equally exciting. Infused with tropical flavors, the taste captures a sense of vibrancy. Without becoming muddled, that punch of fruity notes brings some zestiness to the classic cola.

Coca-Cola Wozzaah Zero Sugar Cola-Cola Creation
Coca-Cola Wozzaah Zero Sugar from Cola-Cola Creation / Coca-Cola

How will Coca-Cola Wozzaah help everyone feel the beat?

Since the Coca-Cola Creations line focuses on a total immersive experience, Coca-Cola partnered with Uncle Waffles, the global music sensation. The proud Eswatini citizen, Uncle Waffles will bring a real world, tangible element to this beverage concept.

According to Silke Bucker, Senior Director, Coca-Cola Category Lead, Africa, "We are thrilled to introduce Coca-Cola Wozzaah Zero Sugar, a new Coca-Cola Creations that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity. Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola Wozzaah Zero Sugar experience, creating unforgettable moments for our consumers worldwide.”

Blending beverages and music is a concept that has been explored over the years. Coca-Cola might have one of the most iconic commercial songs (Buy the World a Coke), but it is more than a simple jingle.

Beverage brands almost want a Pavlov’s response to thirsting for their particular beverage. If a brand can associate with a particular artist, have a particular song attached to their beverage, and the first note makes people want their beverage, the collaboration is a huge success.

While many of these Uncle Waffles pop-up events will be held in Africa, the power of social media brings those moments to a worldwide audience. Even though there are borders on maps, the power of the screen never sees those written lines.

Although the U.S. market will not have access to this new Coca-Cola beverage, it shows the power of food and culture connection. Could an idea like this come closer to home? Only time will tell, but a jazz inspired Coca-Cola that celebrates America’s music could hit all the right notes.

Coca-Cola Wozzaah Zero Sugar will be available in Nigeria, Algeria, South Africa, and Morocco for a limited time.