Move over Christmas Cookies, the Holiday Salad Kit celebrates seasonal sweetness

Holiday food traditions are getting a viral makeover this year. Instead of cookies, kisses, and even Christmas tree shaped candies, it is the candy salad trend is celebrating the spirited season. Ready to place an order for the Holiday Salad Kit.

Whether people like it or not, TikTok continues to influence food trends. Those short, attention getting videos create cravings that people cannot resist. Although some food items might be questionable, remember that pink sauce, people are fascinated by the concept.

Freeze dried candy is one of those trends that has impacted the food industry. As favorite candies transformed their signature texture, shape, or color due to scientific reaction, people wanted to be part of the taste test conversation. It sparked a whole new food segment.

With the candy salad trend, people looked at combining all those sugary treats in a creative way. The resulting spoonful is a sugar bomb, but people are happy to dig into that bowl.

For the holiday season, Ferrara is offering its take on the candy salad trend with the Holiday Salad Kit. Available via the company’s TikTok shop, the seasonal offering is available while supplies last.

Speaking about this special food item, Brian Camen, Senior Director of Content and Public Relations at Ferrara Candy Company said, "If you've ever logged into TikTok, you know the candy salad trend is everywhere with Ferrara products as a key ingredient in many consumers' candy salads. Now, we are making it easier for fans to make or gift a candy salad via TikTok Shop."

The special kit includes: Nerds Frosty Gummy Clusters, SweeTARTS Twisted Holiday Punch Ropes, Trolli Sour Brite Abominable Snowmen, Brach’s Holiday Soft Jellies, and Mini Peppermint Candy Canes. Additionally, the kit comes with a winter hat, jar and stickers. Basically, it is the perfect gift item for the candy lover on that holiday shopping list.

The key idea is that this offering makes shopping easy. Although anyone can go to the store and purchase the individual ingredients, people want to be able to click, buy, and receive. Just like the shop the program offerings, these shoppable social media concepts have become the norm.

Looking at the Holiday Salad Kit, it hits all the flavors and textures that people want from this candy concept. There are sour, sweet, chewy, and crunchy. Additionally, the colors are versatile and add to the visual appeal. Of course, many of the items have a seasonal slant.

Overall, this idea is a smart concept for Ferrara as a brand. Not only does it highlight the brand’s seasonal candy offerings, it shows that even traditional food items can embrace a viral food trend. That classic candy cane has been around for centuries. This concept revitalizes it for the social media crowd.

The Ferrara Holiday Salad Kit is available via the company’s TikTok shop. It sells for $30 and is available while supplies last.