When Gordon Ramsay chooses to be part of an experience, everyone knows that the celebrated chef is going to take the event to the next level. In the HexClad Super Bowl commercial, impressing this guest will require some out of this world cooking.
From his social media commentary to his popular food television shows, Gordon Ramsay reaches a large audience. While many people travel far and wide to visit one of this restaurants, it is more than his well-balanced, creative dishes that leave a lasting memory. It is the overall dining experience that has them craving more.
When HexClad launched, people made that purchase not just because of the Ramsay endorsement calling the brand, the Rolls-Royce of pans. The hybrid pan provides even, fast cooking, as well as having a surface is not prone to scratches or other damage. Some people might say that the concept is out of this world.
This year, HexClad is making a splash as being the first cookware brand to have a Super Bowl commercial. Given its distinction, the brand knew it needed to give audiences a glimpse into an unseen world. Luckily, Ramsay never has an issue with going into those “uncharted” locales.
Check out the HexClad Super Bowl commercial, Unidentified Frying Object.
Whether or not people believe that Area 51 is really an alien safe haven, this humorous take aliens among us is fun. There must be a reason why some celebrities just have that certain something. The explanation might not necessarily be the most logical one, but it is a conversation starter.
While the humor is engaging, the HexClad’s foray into the Super Bowl advertising space is smart. Gordon Ramsay and FOX have been promoting the event through its Kitchen Nightmares series. Those redemption stories of turning the “Big Queasy” into successful New Orleans restaurants resonates with food television viewers.
Anyone who watches Hell’s Kitchen or Next Level Chef sees the HexClad pans in the kitchen. They may not necessarily be aware of the product placement, but the connection becomes stronger through this type of big game commercial.
Lastly, people want to channel their favorite chef in their home kitchen. Their scallops might need a slightly better sear or that risotto could need a little more practice. Still, cooking with that HexClad pan can offer that cooking confidence to push them in their culinary journey.
Could there a Gordon Ramsay alien inspired recipe coming? No matter the food that arrives on the table, everyone knows that it will be cooked in a HexClad pan.