Grubhub labels 2024 the year of Doing the Most
From satisfying a particular craving to just the convenience, Grubhub has become a constant in many people’s lives. As seen in the 2024 Delivered Report, consumers were all about the extra. Did you embrace the “Doing the Most” mantra?
As one year ends, understanding the food trends and consumer ordering habits can help companies better appreciate how to adapt to their guests. From transforming menus with swicy offerings to ensuring there is an espresso to end the meal, pop culture’s influence on food is everywhere.
According to Grubhub’s 2024 Delivered Report, the food ordering trends celebrated the maximalist lifestyle. While some people appreciate the mindful and demure, more people were about celebrating every moment with bigger, better, and fuller experiences. The plate was overflowing and the beverage glass was never empty.
After too many years of being minimalistic, people wanted to embrace the enormity of everything. It is more than just getting the most value for a meal. There was a celebration of living life to its fullest.
While Grubhub’s report takes into consideration ordering trends across various sectors, a few concepts applied across the board. First, chicken continues to surge in popularity. Whether it is the sandwich, nugget or even on the bone, people were clucking for more. The protein trend was seen across restaurant and grocery stores orders. It seems that chicken is what is for dinner.
Additionally, swicy continues to satisfy people’s craving for more flavor. That combination of spicy and sweet applied to food, beverages, and everything in between. Hot honey flavored almost everything. It is clear that bland is boring.
The most curious pop culture influence was the espresso trend. Whether or not people were singing as they sipped did not matter. But, espresso definitely had a moment in 2024. It was the summer of espresso in more ways than one.
That influence has continued throughout the year. From that caffeine jolt to cocktail cravings, people thirst for their coffee consumption.
While the Grubhub report is a look back at 2024, it does offer some insight into what could be trending for 2025. Pop culture influences food and ordering trends. The espresso craze is a clear example.
As people said goodbye to one “era” another one could be on the horizon. Songs, movies, and social media will continue to flavor the food and beverages that people crave. Only time will tell what that next big, must have item will be. No matter what it is, Grubhub will deliver it to its customers.