As the world’s most iconic gummi brand, Haribo’s Goldbears instantly bring joy as soon as a bag is opened. While everyone enjoys that sweet, squishy, and satisfying candy, the brand appreciates that new flavors and textures keep fans hungry for another serving. The reimagined Haribo Starmix adds two new shapes and the additions will have people grabbing another bag.
Over the years, the Starmix has delighted candy fans. From the various flavors to the curious shapes, people happily peck through the bag to get their favorite item. It could be the Happy Cola bottle or the Gummi Rings. No matter which one is the first bite, every pick after it is just as satisfying.
Since Haribo is an international company, many gummi candy fans asked, begged, and pleaded for some of the international shapes and flavors to come to the U.S. offerings. It took more than a trip to Epcot to score some of the sought after flavors that cannot be found on domestic shelves.
Available now, the reimagined Haribo Starmix features two new items, a Fried Egg and a Heart. Now, people do not have to travel far and wide to enjoy that highly sought after Fried Egg gummi.
As Sophia Lewis, brand manager at Haribo of America explained, “We’re constantly listening to our fans so we can deliver on what they want most, so we’re thrilled to reveal this highly anticipated update to a classic Haribo treat. We did extensive consumer research and concept testing, and the new items truly stood out, giving consumers unique textures, flavors and shapes all in one bag. By bringing the double-layered Fried Egg and Heart to the U.S., our consumers will now have even more reasons to share Haribo Starmix and that feeling of childlike happiness with family and friends.”
The new Fried Egg and Heart are different from the other gummies. The “foam” layer (a technical term for the squishy, opaque, marshmallow-like part) offers a contrasting texture. Slightly more dense, the sweetness comes through in a different way. It is almost like stacking two candies in one bite.
With the Fried Egg, the lemon flavor is bright, sweet, but is not overly pucker forward. It is that perfect lemon curd with just the right amount of acid balanced by finishing sweetness.
Since these gummies are designed to invite playing with your food, the Fried Egg can easily be turned into a fun visual. For example, vanilla and lemon cake with white icing can be decorated with these gummies. As a brunch offering, it would be eye catching.
The other new gummi, the heart, is raspberry flavored. Similar to the Fried Egg, it has a nice balance of sweet and a touch tart. While many people could make a big presentation of giving the heart to someone special, there are plenty of ways to enjoy this candy. For example, it would make a great topping on a chocolate cupcake or even a fudgy brownie.
Overall, the two new flavors will instantly become a huge hit. They make the Starmix even more enjoyable to eat because it adds new textures to the variety. While all the fruitiness is expected, it is the combination of being able to eat the dual layered options on their own, paired with other gummies, or however people choose which ensures that every bag is a new food adventure.
Although some people might be sad to see the Twin Snakes and Happy Cherries leave the bag, do not fret. There are plenty of opportunities to enjoy those candies in other ways.
The reimagined Haribo Starmix is available now. Check with retailers for pricing and availability.