The humble potato can be both the star of a dish and the flavorful sidekick. While there are many ways to peel, slice, or even dice that root vegetable, the Idaho Potato Commission created a new way for people to get a taste of that classic starch. Did you get some French Fry-inspired lip luxury and experience Kiss of the French?
Food promotions are a vital part of the conversation. While celebrities can make a splash with a social media blitz, all that sparkle and shine can fade. Even a good joke lacks its luster when it is told too many times.
Recently, the Idaho Potato Commission launched a special French Fry-inspired Lip Luxury, Kiss of the French. Celebrating the love of fried potatoes, the curious offering had people clicking in anticipation of scoring this ultimate lip-smacking offering.
When the product launched, Jamey Higham, President and CEO, Idaho Potato Commission said, “French fries aren’t just a favorite- they’re a staple. Americans consumer over 9 billions pounds of French fries every year and when they want the best, they turn to Idaho potatoes.”
The idea of the Kiss of the French brings some excitement to a food that has become a constant on the plate. Whether served as a side, loaded with cheese and bacon, or eaten by themselves, the enjoyment of French fries is getting a glow up.
This lip offering actually infused real Idaho potatoes into the product. To be clear, it was not a lumpy mashed potato stuffed into a tube. It captures the essence of that aroma and flavor while having the texture of a great lip product. It might have sounded like a kitschy venture, but it is successful.
Other food brands have infused their flavor into lip products. Condiments, fruits, and more have all been put on people’s lips. The special products are not meant to be a substitute for eating those foods. Instead, they enforce people’s craving for that food.
The quick sell out of Kiss of the Potato proved that people were hungry for this particular product. Now that they got a taste, what will Idaho Potato Commission serve next?