Instacart turns Giving Tuesday into a bounty of free fruits and vegetables
While the holiday season is full of food indulgences, some people struggle to put the basic necessities on the table. For its fourth Giving Tuesday campaign, Instacart is partnering with Danone to support Partnership for a Healthier America and give more people access to the food that they need.
Giving Tuesday celebrates the heart of the holiday season. It is more than just putting a few dollars in the jar or clicking the donate button. Supporting a designated charity can spark a conversation about improving the community and making change.
Speaking about this year’s campaign, Dani Dudeck, Chief Corporate Affairs Officer at Instacart said, “In order to create a world where everyone has access to the food they need, we need everyone at the table, which is why we’re proud to partner with Danone this Giving Tuesday in support of Partnership for a Healthier America. By combining our technology and scale with Danone's leading products, we're able to unlock a new way for our customers to shop for nutritious food for their families while simultaneously donating servings of fruits and vegetables to communities in need across the country.”
To support the Giving Tuesday campaign, certain Danone products will be designated on the Instacart website. Items include OIKOS Triple Zero, Silk Almondmilk, and Happy Baby Organics Baby Food. The Giving Partner badge will alert users to the charitable aspect.
When consumers make one of these qualifying purchases, Instacart and Danone will donate to Partnership for a Healthier America. The donations will be one serving of fruits and vegetables for every dollar. The donation will be up to 500,000 servings.
Although food costs are often part of the news cycle, the struggle to put quality food on the table continues to be an issue. The reality is that the person down the street could be deciding whether to pay the electric bill or buy a week’s worth of groceries.
At the same time, food charities are struggling to keep the shelves full. As companies find creative ways to support the organizations that give back to the community, the integration with buying and giving back is beneficial to all. It can be easier to entice people to purchase with a give back than donating directly.
Through Instacart’s collaboration with Partnership for Healthier America, over 5 million servings of food and vegetables have been served. While they are on their way to hitting the 10 million goal, it takes all people’s commitment to reach number. All steps towards change are vital to making the community stronger.
On Giving Tuesday, consider shopping via Instacart for those popular Danone food items. Purchasing with a purpose is good for everyone.