While National Hot Sauce Day is celebrated on January 22, many people bring that fiery flavor enjoyment to every day of the year. According to Instacart, Frank’s RedHot is the nation’s most popular hot sauce, and the brand wants everyone to jump in line to shake that bold flavor on everything.
Instacart often provides valuable insight into consumers’ shopping habits. From balancing food costs to stocking up for a big event, how and what people buy can help not only the shopper but also brands. Adapting to trends, staying ahead of the curve, and satisfying a craving are all key aspects to ensuring one brand is always put in that cart.
Recently, Instacart’s insight report ahead of National Hot Sauce Day showed that the nation’s most purchased hot sauce is Frank’s RedHot. That brand was followed by Huy Fong Foods Sriracha and Cholula.
The classic Frank’s RedHot is always a popular choice with chicken wings, but the food brand wants to shake up how people enjoy that flavor. Although its tagline often has a bold word choice, it is time to ensure that it is front of the line each and every time.
As seen in the new campaign, that familiar song serves as a reminder that the iconic hot sauce goes on pizza, wings, or any food. Whether it is a few shakes or a significant amount of the bottle, the reality is that people should enjoy that flavor however they choose.
Thinking about Frank’s RedHot, it is time to even shake a little outside of the food box. For example, that tangy, spicy flavor can be the marinade for pork. Using it as a flavor foundation for a smoked, pulled pork recipe is a way to take the smoky recipe to the next level.
Also, the Frank’s RedHot can add some zip to a dessert recipe. Hot sauce can infuse a chocolate cake with an underlying tanginess or heighten a sweet caramel. Maybe it is time for spicy caramel to take over from the more traditional salted variety.
Ready to shake up a new take on that popular hot sauce? That place in the front of the line is holding its course.