While he will always be known as the Prince of Darkness, Ozzy Osbourne, a Liquid Death celebrity ambassador, understands that he is mortal. At some point, his throne as a heavy metal deity will sit empty. Whether people play those songs forward or backwards, people will long for his reincarnation. Liquid Death is proposing that potential solution with the Infinite Ozzy from Liquid Death.
As the king of curious promotions, Liquid Death is never afraid to push the envelope. It is more than head banging grandmas or cutting commentary on plastic enhancements. The beverage brand has long touted “death to plastic.” In this new concept, Liquid Death wants to celebrate "potentially" perpetual life.
The Infinite Ozzy is a heavy metal fan’s dream come true. Liquid Death will be selling 10 cans of Liquid Death that have been drunk by Black Sabbath icon. Sealed in a special containerd and signed by the music legend, these items are a collectible for the music fan. One can retails for $450.
In true Liquid Death fashion, this concept has a little extra waiting to be poured. As seen in this video, could the Prince of Darkness continue his reign infinitely?
To be clear, Liquid Death is not guaranteeing, supporting, or otherwise endorsing cloning DNA or other scientific experiments. The commercial is meant for solely for entertainment. But, Ozzy did share a colorful comment to media encouraging anyone to try to clone him.
But, Liquid Death is selling cans that have been drunk by Ozzy and are signed by him. For music fans, it is unique memorabilia to add to their connection. Luckily, no one had to survive a mosh pit to snag one of these consumed cans.
Liquid Death has carved out its segment in the beverage industry because of this unlikely promotions and concepts. Whether it is Tony Hawk’s head, special rock albums, or being the canned water brand for Live Nation, the brand understands that it needs to connect conceptually to create a loyal customer. There are many beverages sold in a can, but there is only one Liquid Death.
People want to do more than just share refreshment with a friend or pair it with food. Choosing to grab the same drink time and again is a statement as much as a food fashion declares to the world a love of a favorite candy.
Will the Infinite Ozzy sell out? Most definitely it will. How will Liquid Death top this concept for the next promotion? Everyone will have to wait and see.
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